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Market Research For New Product of Sarvodaya Vipanan India Pvt. Ltd. at Mahabaleshwar
Market Research For New Product of Sarvodaya Vipanan India Pvt. Ltd. at Mahabaleshwar
Presentation By-
ANUP SADASHIV HUBALE
BATCH – II (GICED)
ROLL NO.- 129
35%
65%
If it is Non Poisonous. Are you interested in it?
36%
64%
Comparison of respondents for all in one soil kit &
non poisonous soil kit.
140 145
0 0
1 Interested 351
2 Not Interested 49
3 Highly Interested 5
Total 405
Organisation of Meeting
Intrested Not Intrested Highly Intrested
12% 1%
87%
If we offer Guaranteed Organic Manure would you be
interested in it?
69%
FINDINGS
Most of the farmers want to do organic farming but there is no
proper alternative products are available in the market which
farmer can get good result.
Farmers are taking regular spraying as per the schedule. They
don’t see whether there is attack of any pest or disease.
Farmers are using very large quantity of chemical fertilizer and
pesticides.
Farmer wants to show result of the product first and after that
they think about the purchase of the product.
Company’s products are not available in the local market or
nearest market.
Farmer in the Mahabaleshwar area is not aware about the
product and result of the product.
There is great opportunity of doing business in the Mahabaleshwar area.
Some farmers are very interested to purchase of organic pesticide.
Farmers are varying trust in distributor or retailer. They can prefer those
product which is recommended by the retailer or distributor
Most of farmers are not aware about the company’s product in that area.
Farmer ready to pay more amounts to meet actually beneficial product.
Due to new entry in market, company have weak distribution channel.
There is high market potential found for product in Mahabaleshwar region.
The most of the farmers should excessive use of Israel medicines in their
plots.
Because of excessive use of harmful chemicals the life span of the crop is
very less.
All the farmers should use the medicines through the other farmer’s
experience.
In Mahabaleshwar area the sun rays are cool therefore the fungus & mite
should not fully vanished from the soil.
CONCLUSION
Due to innovative product, Soil kit has no competitor in market; no other
company has providing integrated solution for soil and crop protection
problems.
Product awareness is less due to less promotional activity.
Soil has spoiled due to excess use of chemical fertilizer.
Farmer wants to switch off chemical fertilizers and they turn again towards
traditional method in which organic products use to save soil productivity.
That the reason farmer shows interested in attending the farmer meeting.
Product never available at convinced place.
People are very interested in to purchasing such type of product.
Large percentage farmer interested in using organic manure as manure in their
farm.
No discount strategy given.
Farmers want demonstration plots or free samples of the product to know the
result of the product.
RECOMMENDATIONS-
TARGET
MARKET
PLACE PROMOTION
•Improve Distribution •Increase print Advertisement.
channel. •Use print media like Banners,
•Increase no. of Wholesalers.
•Improve delivery schedule. Posters and Danglers
•Establish companies channel •Give incentives to retailers for
structure properly as owned promotion of products
retail outlets •Give trial packages.
Thank You