GSCM

FOODWORLD
FOODWORLD ORGANIZATION STRUCTURE

HEAD , FOODWORLD

Regional Head
Operation HR Tamil Nadu

Merchandising Regional Head

IT
Andhra Pradesh

Marketing
Projects
Service Regional Head
Karnataka

Finance Security
 ORGANIZATIONAL STRUCTURE OF A REGIONAL SETUP

HEAD, REGIONAL PROFIT CENTER

Operation Merchandising warehouse marketing commercial HR

Area Area Category

manager manager Managers Inward Picking Dispatch

Staples

Produce

Packaged products

Hard ware

Liquor
 RETAIL AND ENTERTAINMENT ORGANIZATION STRUCTURE

RETAIL AND ENTERTAINMENT SECTOR

Future
Retail 1 Retail 2 Entertainment Sector HR Sector IT
Projects

Travel GCIL(HMV) Cash and

Food world GSA Carry

Health &
RMIL
Music World Glow

Music world
Properties GRAMCO films international
Spencer’s and
Super Store electronics
commerce

GRAMCO publishing
 CUSTOMER EXPECTATION AS PER RESEARCH
STUDY
• Product Range
• Variety for choice in a given Product
• Freshness
• Availability
• Reasonable Price (not more than neighborhood
store )
• Core range of product consist of everything that
a household shop for daily/weekly/monthly basis
 MERCHANDISHING OFFER
Consist Seven major group :
I. Staples
II. Processed Foods
III. Beverages
IV. Non-food
V. Health & Beauty
VI. Perishables & Hardware
VII.Home Appliances
 Various categories, depending on their
attributes( following strategy )
Destination Strategic Convenience Specialty

Width
(Brand Choice) High High High High/Med

Depth Low
High Low Low
(no. of Variants)
Aggressive "key Aggressive Value
Price SKU’s” best in Added Price MRP/KVI MRP
city Range for Margin
Tactical Usage High Medium Medium Low

For drawing customer to

the store
 The revenue share and margin spread of a
main items were as given below
Item Revenue Margin Spread
Perishables 15%
Branded
> Frozen 10-20%
> Dairy 4-10%
Unbranded
> Bakery 30%
> Fruits & Vegetables 25%
Repack 10% 5-20%
All Others 75% 15%
 The key elements of the vendor
development process
I. Identification of the supplying company’s one point
contract.
II. Driving towards standardized trading terms across all three
regions on the following dimensions.

a) Credit
b) Promotion
c) Simple point sources of supply across SKU’s/categories,
preferably direct from the company’s depot/CFA
d) Margins (over and above product retails margins) for turn
over, distributors allowance, new store opening, bar coding
(for data) and trade schemes
 Different supply chain structures in operation

Suppliers ---- CFA ---- Distributors ---- W/H ---- Store Branded products from
consumer goods company

Suppliers ---- CFA ------------------------- W/H ---- Store experimental

Suppliers ----- Repack Section --------- W/H ---- Store Non-branded staples

Suppliers -------- Consolidation Point ------------ Store Some fruits & vegetables

Suppliers ----------------------------------------------- Store Bakery, Dairy, Some

Fruit and Vegetables