Someone said “marriages are

made in heaven”.
If that’s true then Internet is the
new heaven.
MADE BY:
PRADEEP SOLANKI
KARAN ARORA
PRADEEP RAJA KANAKANALA
ANKIT LATH
RAVI GOYAL
NITISH
ONLINE BHARAT MATRIMONY
 It is largest online arranged marriage site(in terms of users) with
15 million (1.5 crore) members registered with profile. It has
major share in south Indian market.
 It is backed by the Yahoo! corporation so score in terms of
reliabliablity and is well established.
 They are featured in the Limca Book of Records for the record
number of documented marriages online. It has a good
conversion ratio to successful marriages!
 One distinct feature of Bharat Matrimony is that they have there
own physical centres and contact points across 100 cities in
Indian and offices in other countries all over the world
 Introduction
Online Matrimony is an organized web based
Matrimonial/Marriage service facilitating wishful men
and women to find their suitable life partners .
Online Matrimony caters to people spread across the
globe with the help of internet.
Matrimonial sites are specially popular in India and
among Indians settled overseas.
Matrimonial search is the 13th most popular activity
on the Internet among 12 million urban users in India.
There are various sites available for providing the online
matrimonial services.
The leading ones are shaadi.com, jeevansathi.com, bharat
-matrimony.com.
Matrimonial sites register users, after which they are able to
upload their profile onto a searchable database maintained
by the website.
25-35 age group forms the largest base of matrimonial users
at 40 per cent, followed by the 19-24 age group at 34 per
cent.
 Idea generation
BHARAT MATRIMONY was the first company to provide
online matrimonial services to indians.
Mr. Murugavel Janakiraman founder & CEO of bharat
matrimony .com
Started in 1997 BharatMatrimony.com pioneered online
matrimony.
It was the first to offer features -Verified Profiles, Assured
Contacts, 15 region specific portals and Mobile Alerts in the
online matrimony space.
first matrimonial site to receive the coveted ISO 9000:2001
Certification
Entered the Limca Book of Records.
THE PAST PICTURE
Match making process of Indian system is complex &
based on Caste, Religion, Economic Standard, Job
status, age, height, family back ground etc.
Earlier it used to take place by a middleman, a
marriage broker, volunteer or a professional, or priest
and a barber or astrologer.
In the last decade the print matrimonial gained an
upper hand.
Word of mouth and newspapers were the prime
sources for the exchange of information.
 THE CHANGED PHASE
Its providing a global reach to the bride/groom seeking
parties.
It’s self-operative and easy task.
With the internet boom in India, the picture of a marriage
broker with a huge diary with tucked-in photographs is
slowly phasing out.
A service provider may use registration profiles to filter
preferences .
May run several different portals to cater for needs like
different languages.
Women franchisees have came into picture, controlling the
offline center
• Virtual meetings are possible.
• The pinching rejection concept is fading out.
• Information to be disclosed can be well decided by the
parties.
PRESENT SCENARIO
In India organized marriage services business is worth
INR 10 billion.
The companies have been pushing their online
presence up in the past few years.
Currently BharatMatrimony.com has an upper hand in
the online market with close to 100 centers .
Female membership at these sites steadily increase
from 18 through 26 years of age.
 BUSINESS MODEL
Bharat Matrimony offers a choice of 15 regional
websites
Provides a choice to search brides and grooms by
religion, mother tongue and education.
Most players to opt for clicks-and-bricks hybrid
business models
More comprehensive services in the not-too-far-off
future