Opportunity

Title: Date:

Iteration:

Canvas
Users & Customers Problems
What types of users and customers have the
challenges your solution addresses?
Look for differences in user’s goals or uses that
What problems do prospective users and customers
have today that your solution addresses?
What needs, goals, or jobs-to-be-done done should
Solution ideas
List product, feature, or enhancement ideas that
solve problems for your target audience.
How will users use
your solution?
If your target audience has your solution, what will
they do differently as a consequence? And, how will
User Metrics
What specific user behaviors can you measure that
will indicate they try, adopt, use, and place value in
your solution?

1
your solution address?

5
would affect their use of the product. Separate users
that benefit them?
and customers into different types based on those
differences that make a difference. It’s a bad idea to
target “everyone” with your product.

2 Solutions Today
How do users address their problems today?

List competitive products or work-around approaches

your users have for meeting their needs.
1 Adoption Strategy
How will customers and users discover and adopt
your solution? 6
3 7
Business Challenges Budget Business Benefits and Metrics
How do the customers’ and users’ and their challenges above impact your business? If you don’t solve these What might it cots your organization if you don’t What business performance metrics will be affected by the success of this solution? These usually change as a
create this solution? What might your organization consequence of users actually buying and using your solution.

8
problems for your customers and users, will hit hurt your business? How?

9
earn or save if you do? Given that, what would your

4
organization budget to create this solution?

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Opportunity
Title: Date:

Iteration:

Canvas
Users & Customers Problems Solution ideas User Value User Metrics
What types of users and customers have What problems do prospective users and List product, feature, or enhancement If your target audience has your solution, What user behaviors can you measure that
the challenges your solution addresses? customers have today that your solution ideas that solve problems for your target how can they do things differently as a will indicate they adopt, use, and place

5
addresses? audience. consequence? And, how will that benefit value in your solution?

1
Look for differences in user’s goals or uses them?
that would affect their use of the product.
Separate users and customers into
different types based on those differences
that make a difference. It’s a bad idea to
target “everyone” with your product.

2 Solutions Today
How do users address their problems
today? 1 Adoption Strategy
How will customers and users discover and
adopt your solution?
6
3 7
List competitive products or work-around
approaches your users have for meeting
their needs.

Business Problems Budget Business Metrics

What problem for your business does building this product, feature, or enhancement What’s it worth to you? What business performance metrics will be affected by the success of this solution?

4 9 8
solve for your business?
How much money and/or development These usually change as a consequence of behavior metrics changing.
would you budget to discover, build, and
refine this solution?