Launching Unacademy in a Foreign country

Arizton Analysis of APAC Market Growth

CHINA has the most
potential growth for
e-learning as well it
shares the most
similarity with the
Indian Market.

Key Target Audience

Language learning is
• Schools (K-12) another great market
APAC Markets has the highest potential growth potential for e-learning. • Ed Tech Companies opportunity in China, with
• Universities the country accounting for
(Arizton Research)
more than 300 million
• Vocational Education
The challenge is to attract consumers for paid content and premium The English language learners, a
Institutes majority of which are still
e-learning market in the APAC largely includes low- and moderately
• Test Prep Tutoring rely on the off-line modes of
priced course modules due to the availability of numerous vendors
Companies instruction.
offering free or relatively cheaper models to compete with international
• Education Ministry
e-learning platforms.