How different channels enable franchising

model?
• Online order fulfilment through nearest franchisee shops
 How wedding franchising model is different?
Conventional Franchisee Wedding Franchisee
Fees and royalty 7th day of every month 2 days after the end of the event i.e. event basis
Training In mgmt., sales and tech ops In designing, customer interactions, mgmt, sales
Store location and >2 km radius Cluster
territory rights
Duty of Franchisor Supplying flowers short in local market Wedding specific flower requirements to be
centrally sourced from FNP vendors and
managed
Duty of Franchisee Home delivery for online orders, customised Event to event order taking and fulfilment,
requirement fulfilment , flower order placement to FnP in adv, workforce
procurement from local market and prior management of wage basis skilled florists
informing of shortages to FnP
Confidentiality clauses NO difference
Investment range and Lesser compared to wedding franchisee Higher
WC mgmt
Breakeven 5-6 months 2-3 events
Customer segment Individual customers Individual customers and institutional buyers
 How wedding franchising model is different?
Conventional Franchisee Wedding Franchisee
Advertising and lead Commission of 10% on lead generation Tie-ups with luxury hotel chains, farm houses and
generation famous designers for decorations, Commission on
lead generations for FnP
Products and Pre-defined standards with possibility of Standard, but can be highly customised by famous
operations standard customisation designers
and requirements
Quality control Surprise checks of stores, specialised retail Regular event monitoring by FnP quality team
software
Order size Smaller as compared to Wedding franchisee Bulk
orders
Is it advisable to extend Franchising model to
wedding business?
• No
• Halo effect, reputation can be at stake
• Operational quality standards may differ due to expertise and scale
• Difficulty of having high degree of control