‘Creativity and Innovation in

Customer Experience Management’

Reported by:
Eunice Vasquez
What is innovation?
• When business people speak of innovation,
they usually focus on a new product or service
that will “revolutionize the industry.” But
innovation can apply to any aspect of your
company — including customer service.
What is Creativity?

Creativity implies creating new

stuff by combining two or more
existing ideas.
Being UNIQUE has no value
in itself, unless it gives the
customer something of
value.
7 Lessons about innovation
worth sharing.
THANK YOU!