Quality

Marketing
Marketing Abhishek
Bishal
Mohit
Pravash
 Concept of Quality
Marketing
❖ Quality Marketing is a marketing type sa
B uy c t
u
that sells qualitative product and prod

services to fulfill the desired

customer wants
Uses the
❖ In other words it is process of product
attracting customers by making them and gets
Shares satisfied
satisfied with the quality worth the
experience
money paid (Quality > Money). and
❖ Eg. Buddha Air / Qfx Cinemas suggests
to buy
 Features Of Quality
● Marketing
Subjective / Difficult to Define : Quality is always subjective matter.
Everyone’s experience with the product may be different. Good experience
customer praise it but bad experience customer may discriminate the product in
terms of quality . So quality is difficult from person to person.
● Perception of Product Excellence: Talking about quality product all the
products should have maximum quality and performance, durability possible.
Shape,size, Performance/Durability/Shape of Size of the product should
accurately same.
● Zero Defect / TQM / Six Sigma: The quality product also refers to zero-defect
product i.e no defect at all. Eg. Apple products usually don't face any defects in
their gadgets. TQM/Sigma Six refers to the process of continuous improvement
process to make sure the product has no defect at all.
Importance of Quality
Marketing
1. Quality marketing ensures superior quality products and
services.
○ Better performances,
○ More reliability than competitors,
○ More durable product
2. Quality marketing helps to customer satisfaction which leads to
customer loyalty.
○ makes products that customers actually desires
3. Increases revenue and productivity for the organization.
○ more customer loyalty means more business, which leads
to more revenue and productivity.
4. Helps company to reduce waste and inventory.
a. Enables employees to work closely with suppliers.
b. Incorporates “Just In Time” philosophy.
Total Quality Management

● Philosophy of continuous improvement

● Improving quality of product / services by
commitment of all
● Do it Right the First time
● Customer Centered
Example Of
Quality Marketing
1 ) Situation Analysis
2 ) Objectives
3 ) Marketing Strategies
4 ) Action Plan
5 ) CONTINGENCY PLANS
Some Companies With Good
Marketing

1 ) Coke’s “Share A Coke” Campaign

2)