WHY STUDY INTERCULTURAL

Izza Nahdiyani Rahma

Denada Aulia Rahmadina
Puji Nur Aisyiah
COMMUNICATION? Jamaluddin Ramadhan
Lindu Asmara
PRACTICAL REASON TO STUDY INTERCULTURAL
COMMUNICATION
Adjusting to global Enhancing Fostering global
workplace intercultural and intrapersonal
Heterogeneity relationship peace
satisfaction

Adapting to Facilitating better Deepening cultural

domestic multicultural health self awareness and
Workforce care communication other awareness
diversity

Engaging in Comprehending the

creative role of technology
multicultural in global
problem solving communication
ADJUST TO GLOBAL WORKPLACE
HETEROGENEITY.
Contact between cultures :
ADAPT TO DOMESTIC WORKFORCE
DIVERSITY.

 Increasing Latino/a population in the United States –2050: Latinos/Hispanics, 30%

African American, 5% Asian American, 9% White, 46%

Increasing foreign-born population in the United States: from Latin America, Asia

Influence: science, medicine, technology

ENGAGING IN CREATIVE MULTICULTURAL
PROBLEM SOLVING.
 Significantly higher quality of ideas produced by ethnically diverse groups

 More viewpoints, higher critical analysis

 Culturally heterogeneous groups have more communication struggles than

homogeneous groups –can be managed

 Valuable skill for managers, employees

COMPREHENDING THE ROLE OF TECHNOLOGY IN
GLOBAL COMMUNICATION

The internet is the central hub the channel that effort us to

communicate globally and to connect with individuals from diverse
walks of life
 FACILITATING BETTER MULTICULTURAL HEALTH
CARE COMMUNICATION.

Treat people or patience based on their culture

 ENHANCING INTERCULTURAL RELATIONSHIP
SATISFACTION.

The power of being understood on an authentic level can greatly

enhance relationship quality, satisfaction, and personal insight.
 FOSTERING GLOBAL AND INTRAPERSONAL PEACE.

Thecnology

Education

Human respect
 DEEPENING CULTURAL SELF AWARENESS AND
OTHER AWARENESS.
 Ethnocentrism

 Deepen our awareness

 Surface Level Culture

Intermediate Level Culture

Deep Level Culture

 CULTURE ??

 Etymology

 Terminology

 The layers of Culture

We can learn about another culture via the representation of its popular
culture
Basically refers to cultural phenomena or system that have mass appeal
and that infiltrate our daily life.
Popular image as portrayed in television,film,advertising,comic
strip,general ideologies.
Popular culture is often driven by an economic industry with money making
target ,aim for mass consumption and profit generating outcomes.
All of us must remain vigillant in questioning the sources of where we
receive our ideas or images about another culture
Symbol is a sign,word,gesture,or non verbal behaviour that stand
for or reflect something meaningfull
the meaning/interpretation that we attach to a symbol
Cultural norms ; proper or improper behaviour in a given
interaction scene
Cultural competence skills ; refer to the cultural knowledge you
have internalized and the operational skills you are able to apply
in the interaction scene
TRADITIONS,BE3LIEFS,AND VALUES

•Culture ; patterned way of living by a group

•Culture shared traditions
•Culturally shared beliefs
•Culture values
STAMPING YOUR INTERCULTURAL PASSPORT

CONCLUSION