ONLINE AGRI MARKET

Presented By: Group 3

Anirban Ghosh
Saimi Kumar
Sougata Ash
Sougata Mondal
Sourav Ghosh
Vishal Choudhury
Why this Service
 The occupational structure of India is dominated by the “agricultural sector”
and the “manufacturing sector” and the “service sector” is lagging far behind
in this context.

 This service will mainly cater to the following challenges in the Indian
agricultural market:
• Rural- Urban Divide
• Lack of Investment in Agriculture
• Elimination of Middlemen
• Excessive Interventions on Prices
• Inefficiency of Farmer Producer Organizations

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Introduction of Service offering
• E-Agriculture is an emerging field focusing on the enhancement of
agricultural and rural development through improved information and
communication processes.
• It involves the conceptualization, design, development, evaluation and
application of innovative ways to use information and communication
technologies (IT) in the rural domain, with a primary focus on agriculture.
• Example of Big Basket
• e-NAM Initiative of government.

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Benefit of Online Agri-market

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What service we will provide
• The basic aim of this e-platform is to provide farmers a larger and better place to
sell their produce.
• Using this portal, a farmer can decide where his produce will be sold, when it will
be sold, and at what price.
• Additionally, the online market also liberates farmers from dependence on
commission agents, who are the traditional link between them and consumers.
• On our portal farmers can list the items they want to sell on the portal. Local
traders, as well as traders in other States, can then bid for the produce.
• With our online platform, the farmer would have conducted the entire
transaction before loading his produce on his tractor or cart.
• Traders, too, stand to benefit as they can tap any number of sellers if for some
reason, they don’t get what they want from their traditional sellers.

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How the portal will look and work
• Technologically illiteracy among farmers
• Few similar types of prototypes are given in the figure where farmer can not
only sell their products but can also get various agricultural related
information.
• Mobile phone penetration and introduction of mobile application
• Farmers can also save money through group buying of different agricultural
products or machinery directly from manufacturing companies and big
distributors on a comparatively fair price.

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The following points will be taken into consideration while building our portal
 Identification Factors: To briefly know about the customer and keep details as required: -

• Social Sign-up/Sign-in
• User Profile Management
• Forgot Password
• Verify email and Phone Number

 Operational Features: Features that will lead to a smooth experience for selling and buying the agricultural goods
and for getting the right information.

• Product Search
• Filter search
• Search Suggestions
• Payment methods and gateways
• Checkout
• Wish-list
• Shopping Cart
• Counter for quantity
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 Customization: Designing as per customer
• Location of the customer
• Address Search
• Pin address
• The time for delivery: convenience factor
• Slots for the pick-up time
• Express delivery
• Tracking of the delivery person
• Contact of the delivery person
• Cancellation of order and other option
 Feedback features: Taking feedback for a better performance
• Rating of services on multiple scales
• Taking into consideration the concept of NPS
• Rating of product quality
• Writing a review to get a better feedback system
• Support and help
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Objective of the Portal
• To establish a Nation-wide market information Network for speedy collection
• To facilitate collection and dissemination of information related to better price dissemination of market
information and data for its efficient and timely utilisation
• To sensitize and orient farmers to respond to new challenges in agricultural marketing by using IT as a
vehicle of extension
• To improve efficiency in agricultural marketing through regular training and extension for reaching region-
specific farmers in their local language
• The platform will help in boosting the incomes as well as the profitability along with moderating the prices
• The online Agri-market will prove to be a more transparent and secure platform for the farmers to sell
their produce. The portal will help the farmers to sell their products to the highest bidder
• This platform will not be instrumental in increasing profitability but will also help farmers to give better
accessibility to their Agri-buyers

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 Business Verticals: We will have four business verticals, as follows
• Retail – B2C just Like Dedicated Online Vegetable store in Main cities of India.
• Online Farmers (wholesale) – B2B: Online Portal Where farmers can submit their Agro-produce for Sale.
• Vendors (Channel Partners) – Online Portal where Manufacturer/Big Distributor can sell Agro machinery
and products to Farmers.
• Organic Contract Farming-100% organic Agro-products

 Target Markets:
• Farmers
• Traders in Mandis

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Service Blueprint

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7 P’s
The 7 P’s are very important in Online Agri Market which can make a big difference in a successful online
market.

Product:
• The product offered will be very convenient to use as most of the farmers are not tech friendly.
• The portal will be available in several language all together and a user can switch the language as per his
convivence making it user friendly.
Price:
• We won’t be charging from farmers of using our portal rather we will gain profit from the buyer that to
very minimal charges.

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Promotion:
• Our promotional activity will be conducted in marketplace where farmers visit to sale their produce and in
village haats.
• They will be educated about the offerings and basic tutorial will be provided on sight.
• This will help in maximising the reach of our promotional campaign.
People:
• We will outsource people for content writing from different language understandings.
• Our online portal will also have online support in different major languages and users can interact with our
back-end customer support team through online portal.
Place:
• Our website will be the place where our customers will meet, interact and all transaction will take place.
• The site outlay and ease of using will be our USP.
• The content which will be available in multiple regional languages with educative videos, images, photos,
layouts will help our visitors to maximise our numbers.

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Process:
• The ability to handle large number of visitors on our website will be a challenge.
• To solve this problem, we will be educating people at ground level and teaching them all the necessary
steps and functioning of the portal which will help to reduce traffic on the website.
• This will also help us in building our brand as farmers easily trusts people from their own society rather
than learning from websites and virtual portals.
Physical Evidence:
• In online business, it is difficult for a customer to understand how a offering is going to benefit them.
• We will communicate our offerings to the farmers through educating them, organising meetings on
village levels with help from local people.
• Videos on how they can maximise their produce without putting extra money and efforts.
• This will help us to communicate efficiently with our potential customers.

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Loyalty Programs
• Brand loyalty keeps revenues high and retains market share
• Increase in a farmer’s income does not usually correspond with an increase in farmer brand loyalty
• Loyalty program will be provided On-time support for different query and for handling the
grievances of our customer
• Another loyalty program that can be implemented is the earning
• Also provide assistance in the field of farming by educating the farmers

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SERVQUAL
The SERVQUAL has been created for our business on the basis of following five
dimensions if service quality namely Tangibles (Direct Evidence), Reliability,
Responsiveness, Assurance, Empathy.

Tangibles (Direct Evidence):

• Website and Mobile application
• Security layer
• Catalogue of different mandis

Reliability:
• Providing on time information
• On time product delivery
• Product Availability

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Responsiveness:
• Quick to respond to customer query
• Instructors teach a variety of farming skills and carry out guidance and application
• Service providers benefit by establishing internal service level agreement (SLA) for things like returning phone
calls, emails and responding on-site. Whether it’s 30 minutes, 4 hours, or 24 hours, its important customers feel
providers are responsive to their requests
Assurance:
• Service providers are expected to be the experts of the service they’re delivering
• Service providers must communicate their expertise and competencies – before they do the work. By
communicating competencies, providers can help manage customer expectations. And influence their service
quality assessment in advance and provided training enhance their knowledge about Agri market
Empathy:
• Services can be performed completely to specifications. Yet customers may not feel provider employees care
about them during delivery. And this hurts customers’ assessments of providers’ service quality. providing better
price discovery through transparent auction process based on quality of produce along with timely online
payment
• Specialty in providing assistance in organic farming industry

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 Thank You

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