Marketing & Retail

Analytics

CAFE GREAT
 Exploratory Data Analysis
• The TOBACCO Category contributes the highest towards the total
revenue, Whereas FOOD category has the highest number of orders.
• It is also understood that among FOOD item, Great Lakes Shake is
the most popular item, whereas in TOBACCO, Nirvana Hookah
Single is the most popular item.
• On a Particular Day sales increases steeply up until Midnight
• Weekends has the highest sales in a week, especially Saturday
• The yearly trend of sales shows that the sales goes down from
February to May, then it increases from June to September and again
go's down until November. Then there is great increase in sales
during the Festive season from Early December to Late January.
Most popular categories
based on Revenue

Most popular categories

based on number of
Orders
Most popular items
under TOBACCO

Most popular items

under FOOD
These items has only 1 order
for the whole period and costs
above 600 Rs as well.
Considering the cost of the
item and poor demand, these
items can be removed from the
menu.
 MENU ANALYSIS
Combos with highest CONFIDENCE values
 MENU ANALSYSIS
Combos with highest SUPPORT values
 MENU ANALYSIS
Combos with highest LIFT values
 RECCOMENDATIONS
Based on the CONFIDENCE, LIFT and SUPPORT parameters, the most
popular combos are:-

QUA MINERAL WATER(500ML) GREAT LAKES SHAKE

TOMATOLINO QUA MINERAL WATER(1000ML)
RED BULL 2+1
GREAT LAKES SHAKE
MAGGI NDL ARRABIATA B M T PANINI
RED BULL 2+1 MAGGI NDL ARRABIATA
QUA MINERAL WATER(1000ML)
GREAT LAKES SHAKE
PHILLYCREAM CHEESE & CHILLY 3 RED BULL
PAN BEER HOOKAH
RED BULL 2+1
PASTA ALFREDO BEG
ADD HERB ROAST CHICKEN BEER HOOKAH
GREAT LAKES SHAKE
THANK YOU