Maa Made

Tiffin Service

Presented by
Parveen
Kumar
Amandeep
kaur
  Background of our business
 Purpose/Reasons
 Rational
 Swot, Pestal Portal 5 Model

INDEX  Findings
 Market Entry Strategies
 Market Mix
 Licensing
 Cash Flow (Profitability)
 Financial Resources
 Time of Profitability
 Implementation
  
• Our business is tiffin service. So before
starting this business we collect information
about this business like how it works, how
much we need to spend and how much we
BACKGRO can earn.
UND • So firstly, we checked rating of this business
from social sites
• secondly, we collect information direct from
that person who are doing this business.
After We took information what type of
licensing, we need to start this business.
 • Maa made tiffin service aim to provide delicious
and nutritious food to students and other
individuals.
• The purpose is to provide customers with
healthy meal because todays era people are
more health conscious.
PURPOSE • It also aims to providing meals to easily at a click
of button and at an affordable price and make
working people who are living away from their
home save their time wasted in preparing food.
• The purpose of this business to become a self
sustainable company with in 2 years and being
able to open a restaurant with the same name
after 5 years.
 • PRIMARY REAEARCH - We collect the data
from other tiffin service by phone and we
RATIONA took information from our friends who are
already doing this business.
L • SECONDARY RESEARCH – We collect the
data from the internet.
• PROBLEMS
• Competitors
• Delayed services
 Strength
• Homemade food
• Enriched with nutrition’s
• Fresh and healthy
• Low price
Opportunities
SWOT • Increasing number of students in Brampton area.
• Growing interest in healthy food
• less investment
• Increasing number of working people
 Weakness
• Having less experience
• lack of awareness among people
• Wastage of food is possible
Threats
SWOT • Competitors
• Restaurants Can Begin Their Own Delivery
Service.
• Weather Condition
 FINDING
• when we thought to open this
business, we visit various social
sites to collect information about
this business and direct interview
with that person who is already
doing this business and she gave
me information about her
business how they are maintaining
and earning a lot.
TARGET MARKIT

• Our business is selling food so, our target

market is mainly students who are living
away from their home and missing home-
made food.
• Moreover, those people who are working
they have no time to cook food.
• Our target customer will be young and aged
group who are living alone.
•  
 • MARKIT ENTRY STRATEGIES
• Free sampling – providing free sampling to our expected
customers so they can try our product without any hesitation.
• Advertisement - we will advertise our business in community
MARKIT centers like gurudwara, school and college notice board.
• Referrals – provide special vouchers and discounts to
ENTRY customers who refer their service to their friends and
relatives.
STRATEG • Social media – it has biggest potential for marketing todays

IES
time. We will create big network on social media and expand
our business.
• Guarantee – we will provide money back guarantee. If
customs are not satisfied with our services, then they can get
their money back and they can also visit our kitchen to check if
the conditions hygienic or not.
 • Product.
• In this we need to attract the customers to promote your
business. we need to come up with good menu according to
people’s need like we are going to serve Indian cuisines to
Indian students and professional who are away from their
home and missing home-made food.
• Price
• it is included the operating costs and distribution costs so we
will consider our competitors price of food..

MARKIT MIX • Place

• Place is very important where we can reach out our target
customers. So, we are going open our business in Brampton
near the collage. Moreover, most of Punjabi students are living
there so we can easily promote our business
Promotion
• our target audience by advertising in community centers like
gurudwaras, bus stops, social media, personal contacts like
friends and relatives.
 
   JUNE JULY AUG SEP OC NOV

SALE $4000 $6000 $7500 $12000 $13000 $18000

LESS COST OF GOOD SOLD $2200 $2800 $3000 $4000 $4200 $5000

INCOME
Gross profit $1800 $3200 $4500 $8000 $8800 $13000

less operating cost            

STATEMENT Rent $500 $500 $500 $500 $500 $500

(ESTIMATED) Utility $200 $250 $300 $400 $400 $450

IT SHOWS
Insurance $100 $100 $100 $100 $100 $100

Salary and wages $1200 $1500 $1600 $2000 $2000 $2200

UPWARD TREND Markit expense $100 $400 $200 $300 $250 $400

Maintenance cost - $300 $300 - $200 $300

  $100 $100 $100 $100 $100 $100

 
Interest

    $3200 $2850 $3650 $350 0 $4100

Net lose/profit $(450) $0 $1650 $4350 $5300 $8900

GP RATIO 1800/4000*100 45% 53.3% 60% 66% 67.69% 72.22%

Net profit 45%   22% 36.25% 40.76% 49.44%

FINANCIAL
RESOURCES

• We have own investment.

• We will take money from our relatives.
• We will take loan from bank
PROFITABILITY

NUTRITIOUS AND ON TIME SERVICES PREPARE UNDER WE WILL INCLUDE

HEALTHY FOOD HYGIENIC CONDITION VARIETY OF DISHES IN
INCREASE OUR OUR MENU
PROFIT.

SUPPLEMENTARY AFFORDABLE COST TRY TO UNDERSTAND

ITEMS CAN INCREASE FOR EVERYONE CUSTOMERS NEED
OUR PROFIT (STUDENTS AND
PROFESSIONAL)
TIME OF
PROFITBILI • According to our estimation it
TY will take not more then 3 months
to increase our profit.
 • We are going to start our business
5th of June
• Firstly, we will start advertisement
on date 10th of May
IMPLEMENTA • We will apply for loan 15th of May
TIONS • We will set up all equipment’s in
25th of May
• We will start to accept orders 30th
may.