ICT AND MULTIMEDIA

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 Insert or Drag & Drop Photo

AGENDA

ICT
FLOATING MEDIA

MULTIMEDIA COMMON RICH

MEDIA TYPE STREAM VIDEO

RICH MEDIA AND INTERSTITIAL

INTERACTIVE
MULTIMEDIA INTERACTIVE
MULTIMEDIA

RICH MEDIA IN STREAM MEDIA

ICT

Ict or information and communication technology

covers any communication device or application
including radion, television, cellular phones,
computers and network hardware and software,
satellite system, as well as various services and
applications.

Want to know more about ict? Click here.

MULTIMEDIA

Multimedia is a combination of text, animated

graphics, video and sound delivered to you via
electronic means. It is what appeals to users for
entertainment, learning and research.

Want to know more about multimedia?

Click here.

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 Rich Media and
Interactive Multimedia

Since the wide growth of ICT content,

companies and organizations have been
utilizing the internet for marketing and
advertisement purposes, mainly because
of its accesibility and reach.

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RICH MEDIA
Rich Media applies to the utilization of various ICTs
in order to enhance the recipient’s experience.
Advanced technology, such as flash and video
streaming, are used to exhibit dynamic motion and
create deep impressions that interact with the
user.
Want to know more about rich media?
Click here.
Rich Media technologies usually exhibit at
least one (or more) of the following
characteristics:
 Advanced animations are allowed.
 Audio or Radio is supported in
Advertisement.
 Instant user interactions are made
possible.
 Media elements exhibit dynamic motion.
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 Common Rich Banners
Media Types

 Banners and Badges-are quite

different. 
Banners  are displayed at the
top of the screen when a Badges
notification is received. They will
disappear automatically after a
couple of seconds. 
Badges  are displayed on app
and folder icons on your Home
screen to notify you of
something new in an app.

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Interstitial

Interstitial- Displays a full

page creative for a few
seconds before loading the
content page, ensuring
maximum visibility and
engagement with
advertisement.

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In Stream Media

In Stream Media- The IAB digital

video glossary defines in-stream video
as: “an ad played before, during or after
the streaming video, animation, gaming
and music video content that the
consumer has requested (pre-roll, mid-
roll, post-roll). In-stream video ads
appear in a player environment and
appear in live, archived, and
downloadable streaming content”.
Floating Media

Floating Media- is a type of

rich mediaWeb advertisement that
appears uninitiated, superimposed over
a user-requested page, and disappears
or becomes unobtrusive after a
specific time period (typically 5-30
seconds).
Streaming Video

Streaming video for an up

coming movie- go to
www.youtube.com and explore
the site for different videos.
 Interactive
Multimedia

Interactive media- normally refers to products

and services on digital computer-based systems
which respond to the user's actions by
presenting content such as text, moving image,
animation, video, audio, and video games.

Want to know more about interactive media? Click here.

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