Quality Function

Deployment

Students: Olivia Stratan

Monika Macarena Kasper
Patricia Isabel Gomes da Silva Pedro
 “Quality Function Deployment is a system with the purpose
of translating and planning the voice of customer into the
quality characteristics of products, processes and services
Definition of for reaching customer satisfaction”.

QFD
 QFD is most appropriate when companies are focused
on relatively iterative innovation versus something
completely new, since there is a large base of
customer feedback and input to drive the process.
When would
you use this
tool?
 Quality function deployment (QFD)
is used in:
 a growing number of product
development organizations to
provide assistance with the
When would planning process;

you use this  QFD is often cited as a key to the

total transformation of the
tool? Japanese automotive industry;
 in the last 15 years, QFD has
become a standard tool in
requirements gathering, analysis
and prioritization across all
development organizations.
  The QFD technique is based on the analysis of the
clients’ requirements, which normally are expressed in

How to make qualitative terms, such as: “easy to use”, “safe”,

“comfortable” or “luxurious”. In order to develop a
the best use service, it is necessary to “translate” these fuzzy

of QFD: requirements into quantitative service design

requirements; QFD makes this translation possible.
Tips
  Customer-Focused Risks
Collected information is not always reflected by
How to make customer’s true feelings, this makes difficult to

the best use create a true relationship between customer’s needs

and product characteristics. So this cause incorrect
of QFD: Traps analysis that makes excessively long decision tables.

to avoid
  Less Adaptable to Changing Demand
The process of capturing, documenting and
How to make incorporating customer needs into products is time-

the best use consuming, and once production starts, it isn’t easy
to change. However, because customer needs can
of QFD: Traps change quickly and with little warning, QFD has the

to avoid potential to leave a business with products that

don’t meet these new requirements and that it can’t
sell.
  Limited Focus
QFD focuses solely on what a business needs to do
to satisfy its customers. A major disadvantage is that it
ignores other factors such as cost, the length of the
product life cycle, long-term strategy and growth
How to make objectives and available resources.
the best use
of QFD: Traps
to avoid
  https://blog.masterofproject.com/sequence-activiti
es-process
/
 https://quality-one.com/qfd/
 Akao, Yoji (1994). "Development History of Quality
Function Deployment". The Customer Driven

Bibliography Approach to Quality Planning and Deployment.

Minato, Tokyo: Asian Productivity Organization.
ISBN 92-833-1121-3. Larson et al. (2009). p. 117.
 https://www.productplan.com/glossary/quality-func
tion-deployment
/