Objectives of advertising in

rural market

P R E S E N T E D BY:
S T E V E G E O M AT H E W
T4 MBA
ROLL NO: 28
 Introduction

India is a land of diversity and about 70% of the population

lives in villages. To a large extent, villages contribute
towards the economic development of the nation through
the production of food grains, vegetables, fruits etc. This
accounts to almost 12% of the world population.
To expand the market by making inroads into the
countryside, more number of MNCs are getting into India's
rural markets. Among those are the bigshot companies like
Hindustan Lever, Coca-Cola, Pepsi, LG Electronics,
Britannia, Philips
 Advertising

“Advertising is any paid form of non-personal

presentation & promotion of ideas, goods, or services
by an identified sponsor.”
-Philip Kotler-
It does this via television, print (newspapers,
magazines, journals etc), radio, press, internet, direct
selling, hoardings, mailers, contests, sponsorships,
posters, clothes, events, colours, sounds, visuals and
even people (endorsements).
 Objectives of Advertising

To Inform
To Persuade
To Remind
Brand Building
Increasing Sales
Creating Demand
Engagement
Expanding Customer Base
Changing Customers’ attitudes, etc.
 Rural Marketing

Rural marketing is now a two-way marketing process.

There is inflow of products into rural markets for
production or consumption and there is also outflow of
products to urban areas.
Rural marketing differs only in terms of buyers. Here,
target market consists of customers living in rural areas.
 Objectives of Advertising in Rural Market

Persuading customers to ask for a specific product.

Assisting salesman in making sales.
Producing direct sales.
Budding institutional goodwill
Thank you