EXECUTIVE SUMMARY

• Yumto Food Corner Corporation believe in its unique delivery of service as

its policy is “Your Satisfaction is our Goal”
• The products that we’re going to sell are waffle, sweet potato fries,
chocolate & pandan shake, okoy, cheese stick, puso burger, mais con yelo,
saba con yelo and maruya. The target markets are the people of Barangay
Panitian and places surrounds it. And service of free delivery within the
locality. And above, order through online or message us in this phone
number 09357510127 or email us on Gmail
YumtoFoodCornerCorporation@gmail.com.
• The purpose of this plan is to secure additional funding from an investor to
cover the start-up costs. Yumto Food Corner Corporation is a business
dedicated to providing excellent satisfying product and services to the
residents of Barangay Panitian, in a manner that generates fair and
equitable returns for present and future owners.
 OBJECTIVES

• To attract a minimum of 50 regular customers per day

in the first month of operations;
• To offer our customer good products and services, at a
reasonable price, and provide outstanding customer
experience.
• To generate positive cash flow from operations
 MISSION AND VISION
• Yumto Food Corner Corporation mission is to offer residents of the Barangay Panitian
the best product and services in the area. We are committed to providing the product in
good quality and value that our customers expect.
• Yumto Food Corner Corporation will use its strategy and system to provide each
customer with a satisfying product and service delivery that will meet or exceed our
customers’ expectations.
• Our vision is to become the first choice of buying products in Barangay Panitian, and
a respected business—as measured by our customers, and the community we live in.
• Our values are critical to our success. They are the strong foundation of Yumto Food
Corner Corporation, define who we are, and set us apart from our competitors. They
underline our vision of the future. These values include:
• Performance excellence. We act like responsible owners, always seeking to meet or
exceed expectations.
• Integrity. We treat one another with respect and dignity. Honesty, ethical behaviour,
and integrity are fundamental characteristics of our business conduct.
 KEYS TO SUCCESS
• Our keys to success are:
• Excellent product and service that will build and
maintain customer loyalty.
• A business location that will assure high company
visibility and a high flow of customers.
• Our commitment to continuous improvement and
total quality services
 1.0 START-UP COSTS AND FUNDING
• The start-up capital will be used for buying a product. An
estimated total start-up costs of php 1,500. Larah, Rina, Lyca,
Rolyn, Lander and Jeric as owners, will provide the bulk of start-
up financing in the amount of php 500. The purpose of this
business plan is to secure financing for that amount.
• An investor and co-owner are welcome to participate in
the capital for the amount of php 1,000, and could be offered a
percent ownership each. The funds provide by the investor will
be used for banner and flyers, and to cover part of the start-up
expenses.
2.0 COMPANY OWNERSHIP

• Yumto Food Corner Corporation, will be a

private held corporation owned in majority by
Larah May, Rina, Lyca, Rolyn, Lander and Jeric.
A new investor will be invited to participate in
the capital.
 3.0 PRODUCTS AND SERVICES

• Yumto Food Corner Corporation, will offer a great

satisfying and affordable product like waffle, sweet
potato fries, chocolate & pandan shake, okoy,
cheese stick, puso burger, mais con yelo, saba con
yelo and maruya in the amount of php 5.00 above
and a service of free delivery within the locality.
 4.0 MARKET

• The Barangay Panitian is a growing low-to-middle-

class area, counting more than 10,000 residents.
There are about one hundred businesses close to
our location. The average income for the area is
php 8,000. With continued growth in the area,
opportunities to serve the Barangay Panitian will
increase.
 5.0 STRATEGY

• Our strategy is based on delivering a strong

customer value proposition in a market. We are
looking to offer the Barangay Panitian and its
surrounding areas a satisfying and affordable
products option. We focus on satisfying the needs
of low-to-middleclass residents located inside and
outside the Barangay Panitian.
 5.1 SWOT ANALYSIS

• The SWOT analysis provides us with an excellent

opportunity to examine and evaluate the internal
strengths and weaknesses of Yumto Food Corner
Corporation. It also allows us to focus on the external
opportunities presented by the business environment
as well as potential threats.
• Next sections explain major strengths, weaknesses,
opportunities, and threats that Yumto Food Corner
Corporation should be aware of.
 5.1.1 STRENGTHS
• Yumto Food Corner Corporation has a valuable
inventory of strengths that would help it to be
successful. These strengths include:
• a) Location
• b) Excellent quality of Yumto Food Corner Corporation
• c) Clear vision of the market needs: we know the
customers' needs, we are familiar with the latest
trends, and we can offer the product that would bring
the two together.
 5.1.2 WEAKNESSES

• Strengths are valuable, but it is useful to realize the

weaknesses. We have identified some of our
weaknesses:
• a) We are new in town
• b) Start-up challenges
• c) Limited operating capacity during peak sales
periods
 5.1.3 OPPORTUNITIES
• Yumto Food Corner Corporation’s strengths and the awareness of its
weaknesses will help it capitalize on emerging opportunities. These
opportunities include, but are not limited to:
• a) No other business like food corner within our chosen location
• b) No competitors offer satisfying and affordable product in the surrounding
area
• c) Consumer behaviour changes due to the economic downturn,
respectively5.1.3 Opportunities
• Yumto Food Corner Corporation’s strengths and the awareness of its
weaknesses will help it capitalize on emerging opportunities. These
opportunities include, but are not limited to:
• a) No other business like food corner within our chosen location
• b) No competitors offer satisfying and affordable product in the surrounding
area
• c) Consumer behaviour changes due to the economic downturn,
 5.1.4 THREATS

• Threats the Yumto Food Corner Corporation should be aware of

include:
• a) Slow recovery process of the economy from the current crisis
• b) Changes in the business environment that might reduce our
sales
• c) Tight credit times, higher interest rate, and higher inflation
rate than predicted.
• 
 5.2 COMPETITIVE EDGE
• Yumto Food Corner Corporation competitive edge is:
• Location: Yumto Food Corner Corporation is located in
the heart of the Barangay Panitian, near the Local
Market.
• Reasonable prices: Since Yumto Food Corner
Corporation will be able to offer reasonable prices for
a satisfying product, but it will be impossible to
compete on price only.
• Excellent products and services, timely delivery, and
convenience.
 5.3 SALES STRATEGY
• Because Yumto Food Corner Corporation is a new entity, we recognize that we
will need to prove our company's worth to Barangay Panitian customers, in
order to earn respect and business. Most important, we need to sell our
company, not necessarily our products and services, and create positive word-
of-mouth. We will have to push our product and delivery capacities.
• Our sales strategy is based on the belief that there will be a regular flow of first-
time customers, due to our convenient location. The real sales effort will be to
focus on the conversion of each first-time customer into a long-term customer
relationship, where these customers come regularly to our store, and also bring
or recommend new friends to share the experience of a great product.
• This focus recognizes that it would cost our company less money to convert a
new customer into a long-term relationship, than it does to attract a new
customer. With this in mind, our sales activities will concentrate on keeping
existing customers happy, and always meet or exceed their expectations.
 5.3.1 SALES FORECAST
• The following table and charts illustrate the sales forecast for 3years. The first
few months will be slower, a consequence of being a start-up business,
struggling to become more visible within the community, going from nothing to
achieving a regular clientele. A steady growth cycle will occur as the months
pass. Profitability is projected to occur during the first half of the first year.

• The increasing sales forecast suggest an important potential growth. Our

projected sales are actually net sales, which consist of the gross proceeds from
sales of merchandise -- gross sales -- less returns and allowances.

• The projected average monthly sales are approximately $72,000.

Considering an average price of $17 per pie, Yumto Food Corner Corporation
would need to sell on average 176 pies each day ($72,000 average monthly
sales / $17 per pie / 24 business days per month).
• Two weeks are reserved each year for pay vacation, when the food corner
will be closed, but important maintenance works are scheduled for the
equipment and facilities during this break period.

• Using our equipment and technology we will be able to produce maximum

400 products per day (theoretical operating capacity). However the normal
operating capacity, which takes into account the usual breaks and the idle
periods, is only 300 pies per day, or 75 percent (usually 10 working hours
per day

• In periods of peak sales, the normal operating capacity could be extended

by working more than 10 hours per day. Therefore we believe that, from the
operating point of view, our
 5.4 MARKETING STRATEGY
• Yumto Food Corner Corporation strategy is focused on
giving a satisfying and affordable product.
• To reach our potential customers, marketing
techniques will be utilize:
• Grand opening
• Internet Marketing
• Word of mouth
 5.5 PRICING STRATEGY

• The pricing strategy of our product is when you

buy 10 pieces, the price of each will be 4.00
php because we focus on discount
 6.0 MANAGEMENT

• Our management is expected to use the

resources wisely and operate profitably.
 7.0 FINANCIALS
• According to our estimates, Yumto Food Corner
Corporation is expected to maintain a healthy
financial position over the next three years. We also
expect to be profitable in the first year of operations,
as we establish and increase our customer base. Our
main concern will be to have sufficient cash on to be
prepared for unexpected needs of cash. Our
conservative projections indicate that our business is
able to generate positive cash flows and sufficient
cash reserves.
 8.0 INVESTOR CONSIDERATIONS

• For investing in the business’ capital,

the new investor would receive a portion
of ownership. He or she will exercise
significant influence over the company’s
policies.
 9.0 DISCLAIMER
• The current unfavorable economic conditions and prospects are
carefully considered, and the estimates included in the plan are
conservative. However, investors are advised to exercise caution when
considering investment alternatives because actual data almost always
differ from projections.
• This business plan is designed to help investors better understand the
potential risks, costs and benefits of this business project, but it is not
intended, and is not to be considered in itself or any part of it, as an
investment offer or solicitation, as regulated by law. It was developed for
sample purposes, and any resemblance to real situations, people, or data
would be purely coincidental.
 January 28-February 13
INCOME STATEMENT
INCOME 1,500
Commodities 950

Freight in 200

Adjustment 150

Losses 25

Pity Cash 100

Account Payables

Total Operating Expenses 1425

Total Capital 75
ADD OPERATING INCOME

 BURGER
 WAFFLE
 CHEESE STICK
 JUICE
 SHAKE
 MARUYA
 OKOY
 KAMOTE FRIES
 MAIS CON YELO
  D AY 1 ( J A N U A R Y 2 8 , 2 0 2 0 )  D AY 2 ( J A N UA RY 2 9 , 2 0 2 0 )
( H A L F D AY )

Products Sales Products Sales

• mais con yelo 38x10=380 • mais con yelo 17x10 = 170

• cheese stick 42x2=84 • cheese stick 62x2=124

• kamote fries 4x10=40 • kamote fries 5x10=50

• burger 3x15=45 • burger 15x15=225

• waffle 18x5=90 • waffle 42x5=210

• saba con yelo 4x10=40 • saba con yelo 5x10=50

TOTAL
679 TOTAL
1,019
Expected Income
400 Expected
Income
700
 D AY 3 ( J A N U A RY 3 0 , 2 0 2 0 )  D AY 4 ( J A N UA RY 3 1 , 2 0 2 0 )

Products Sales Products Sales

• mais con yelo 15x10=150 • mais con yelo 18x10 = 180

• cheese stick 76x2=152 • cheese stick 60x2=120

• kamote fries 14x10=140 kamote fries 25x10=250

•

• burger 25x15=375
• burger 20x15=300
• waffle 38x5=190
• waffle 40x5=200
• saba con yelo 2x10=20
TOTAL
1,050
TOTAL
1,402
Expected Income
Expected
900
800 Income
 D AY 5 ( F E B R U A RY 0 3 , 2 0 2 0 )  D AY 6 ( F E B R UA RY 0 4 , 2 0 2 0 )

Products Sales Products Sales

• mais con yelo 17x10 = 170
• mais con yelo 38x10=380
• cheese stick 80x2=160
• cheese stick 44x2=88
• kamote fries 22x10=220
• kamote fries 21x10=210
• burger 25x15=375
• burger 26x15=390
• waffle 54x5=270
• waffle 51x5=255 • juice 40x5=200

• maruya 12x5=60 • maruya 16x5=80

• okoy 15x5=75
TOTAL
1,338
TOTAL
1,338
Expected Income
800
Expected
Income
700
 D AY 7 ( F E B R U A RY 0 5 , 2 0 2 0 )  D AY 8 ( F E B R UA RY 0 6 , 2 0 2 0 )

Products Sales Products Sales

• mais con yelo 8x10 = 80
• mais con yelo 10x10=100
• kamote fries 15x10=150
• shake 5x5=25
• burger 10x15=150
• burger 16x15=240
• waffle 17x5=85
• waffle 26x5=130
• juice 20x5=100

TOTAL
495 • okoy 5x5=25

• shake 8x10=80
Expected Income
200 TOTAL
670
Expected
Income
300
 D AY 9 ( F E B R U A RY 0 7 , 2 0 2 0 )  D AY 1 0 ( F E B R UA RY 1 0 , 2 0 2 0 )

Products Sales Products Sales

• mais con yelo 5x10 = 50
• mais con yelo 10x10=100
• kamote fries 14x10=280
• shake 25x5=250 • burger 10x15=150
• burger 16x15=240 • waffle 52x5=260
• juice 13x5=65
• waffle 44x5=220
• okoy 13x5=65
• fries 28x10=280
• shake 17x5=135
• okoy 17x5=85 • cheese sticks 32x2=64
• maruya 16x5=80 • hotdog burger 13x15=195
• cheese bread 11x5=55
• cheese sticks 25x2=50
TOTAL
1,309
TOTAL
1,010 Expected
Income
800
Expected Income
600
 D AY 1 1 ( F E B R U A RY 1 1 , 2 0 2 0 )  D AY 1 2 ( F E B R UA RY 1 2 , 2 0 2 0 )

Products Sales
• kamote fries 28x10=280
Products Sales
• burger 22x15=330
• cheese bread 30x5=150
shake 20x10=200 • waffle 39x5=195
•
• burger 30x15=450 • juice 36x5=180

• waffle 50x5=250 • okoy 15x5=75

• fries 32x10=320 • shake 16x10=160

• okoy 25x5=125 • cheese sticks 39x2=78

• maruya 25x5=125 • cheese bread 12x5=60
• cheese sticks 70x2=140 • maruya 15x5=75
• juice 40x5=200
TOTAL
TOTAL
1,433
1,960
Expected
Expected Income 800
1000 Income
 D AY 1 3 ( F E B R U A RY 1 3 , 2 0 2 0 )

Products Sales

• mais con yelo 10x10=100

• shake 6x10=60

• burger 4x15=60

• waffle 42x5=210

• okoy 11x5=55

• maruya 8x5=40

TOTAL
1,010
Expected Income
600