FEASIBILITY STUDY OF:

BY: Group 1
(ABM6P)
 Executive Summary
The Klasiko Cupcake is a cupcake shop located at Barangay San
Jose, Navotas City. The Klasiko Cupcake expects to catch the interest of
a regular loyal customer base with its different Classic Filipino Flavored
cupcake products and fresh juices and shakes. By the help of the
gathered data from the local municipality of business location,
barangay and by conducting surveys the business plans to build a
strong market position in the city due to mild competitive climate in the
area. The Klasiko Cupcake aims to offer its products at competitive
price to meet the demand of the middle to higher income local market
area residents and tourists.
 STATEMENT OF THE PROBLEM
• What flavors of pastry (especially cupcake) do customers
prefer?
• What promotional activities of the business will catch the
attention of the customers that will make the business more
popular?
• What are the possible strengths and weaknesses of the
business?
 DESCRIPTION OF PRODUCT AND
SERVICES
The Klasiko Cupcake offers a
different Classic Filipino Flavored
Cupcakes and Fruit Shakes and Juices.
The Cupcakes are combined with the
famous Filipino flavors like Choknut,
Polvoron, Yema, Ube and the
specialty of the business the “Pulot
Cupcake”. The Klasiko Cupcake caters
to all of its customers through Dine In
or Take Out to each customer
cupcake and fruit shake and juices
made to suit the customer down to
the smallest detail.
 Historical Population from year 2013-2017
25,600 25,597

25,590 25,589

25,581
25,580
25,573
25,570
25,565

25,560

25,550
Growth Rate 0.03 %
25,540
2013 2014 2015 2016 2017
Based on PSA (Philippine Statistic
Authority

Projected Population from year 2018-2022

25,640 25,637
25,629
25,630
25,621
25,620
25,613
25,610 25,605
25,600

25,590

25,580
2018 2019 2020 2021 2022
 PRODUCT/SERVICES AND
MARKET PLACE
Table 3: Target Market’s Age Vicinity Map
Distribution.
 MARKETING STRATEGY
Figure 2.1: Tarpaulin Layout. Figure 2.3: Flyers Layout

Figure 2.2: Facebook Page

 DEMAND AND SUPPLY ANALYSIS
800,000

711,892 712,222 712,400 712,608 712,816

700,000 666,221 666,449 666,613 666,818 667,003

600,000

500,000

400,000

300,000

200,000

100,000
45,761 45,773 45,773 45,800 45,813

0
2018 2019 2020 2021 2022

Annual Demand Annual Supply Unfilled Demand

 ORGANIZATION AND STAFFING
Owner /Manager

The Klasiko Cupcake

needs the following
personnel on different Pastry Chef
task in order to operate Waiter/Waitress
the business.
Cashier

Dishwasher

Security Guard
Financial projection
 CONCLUSION
Based on the gathered data by the researchers:
1. The customer also prefers Filipino Flavored Cupcakes such as
Choknut Cupcake and Pulot Cupcake having the highest
number from the conducted survey.
2. Promoting the business in Social Media is the most efficient
way to gather customer.
3. The possible strength of the business is having a unique
flavor of product while the weakness is the location because
of being prone to floods.
4. Therefore, the researchers conclude that this feasibility study
is feasible and viable according to the financial projection
showing that the business is able to generate profit.
 STATEMENT OF THE PROBLEM
• What flavors of pastry (especially cupcake) do customers
prefer?
• What promotional activities of the business will catch the
attention of the customers that will make the business more
popular?
• What are the possible strengths and weaknesses of the
business?
9. In what medium of advertising do you usually see those café’s you’re looking for

2% 6%
11%
9%

72%

Flyers Tarpaulins Social Media TV Commercials Other