Group Members:

Farhan Hirani
c ti o
Kinjal Sonin
Prote ms
Pritesh Avasare
Syste
Priyanka Saraf
Jitendra Bhargava
“This is the bestChumure
Samidha one can get”
Prajakta Puranik

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 About Us

 Xcel is a provider in protection solutions. Xcel designs,

develops and manufactures a wide range protection
solutions condoms.

 Our main focus is on protection, comfort and quality,

combined with a never-ending quest for innovation.

 Initial investment: Around10 Crores

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 Vision

Symbolize ourselves as market leaders in providing

protection solutions with the idea of innovation,
driven by trust, pride and earnest

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 Mission

Right Product, Right time, Right Cost

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 Product
 Innovation: (Brief)
Xcel has launched a new condom, Xcel Sole, that isn’t made of latex.
Instead, it’s made of a revolutionary new material called Polyisoprene, a
non-latex synthetic material ideal for those allergic to latex.  It's the
world's most natural feeling non-latex condom. The material is extremely
soft and stretchable, and yet still strong enough to keep unwanted
pregnancies and sexually-transmitted diseases at bay.

 Regular products at offer:

1. Basic
2. Flavored
3. Dotted/ Ribbed

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 Why Our Product
 At Xcel, we have committed ourselves to deliver the correct quality
without fail, all the time.

 Each of it is tested electronically, with samples from every batch

inflated with air to test their strength.

 Samples condoms are filled with water to make sure they don’t leak

 This way we have collected a goldmine of information that’s

regularly consulted by health ministers, hospitals scientists,
academics and other sexual health bodies

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 USP

Driven by Research and

Dermatologically tested
Development

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 Strategic Objectives
 Undertake Social Marketing

 Sell at affordable rates with a very low margin of profit to gain the
trust of people.

 Target low income populations by making affordable condoms

accessible

 Market the product at traditional retail outlets such as pharmacies

and drugstores as well as non-traditional points such as bars, coffee
shops, brothels, beauty parlors, workplaces, gas stations, and bus
and truck terminals

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 We are planning to give away samples of our product for free
to the younger generation to popularize our product.

 We are also planning to recycle the condoms which include 2

benefits:- Environmental and cheaper rates

 Target Audience: General and high-risk populations, especially

young people (age group 15 to 24 years), including female
commercial sex workers, migrants and transport workers

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 Geographical Coverage
 We plan to begin with Maharashtra and then we move down
south

 Emphasis on the rural areas where majority population live,

and where access to condoms and other products is very
limited

 People in South are more inclined towards love making hence

South is our next target

 From there on we will move on to operate pan India

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 Social Marketing Concepts

 There are many ways of applying, approaches and

techniques at the national, local or community levels.

 Flexibility in planning and implementation are key to

successfully meeting the needs for information
- Fight against the spread of HIV and AIDS
- To reduce the usage of contraceptive pills
-Saving humanity by avoiding abortions
 Other normal marketing techniques

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..Thank You..

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