GROUP OF :-

1. APARUP BANARJEE (18BSP3456)

2. ABISHEK MISHRA(18BSP)
3. ABHINASH MAHAPATRA(18BSP3432)
4. PREM PRAKASH(18BSP3575)

Business 5.

6.

7.
RUSIKESH BEHERA (18BSP3611)
SATYAJIT MOHANTY (18BSP3623)
SAGNIK CHAKROBORTY (18BSP3612)

Analytics 8. SAMBET KUMAR PANDA(18BSP3238)

What is Business Analytics?
 Business analytics is the combination of skills, technologies,
applications and process used by the organizations.
Importance of Business Analytics
 There is a strong relationship of BA with:

- profitability of businesses
- revenue of businesses
- shareholder return
 BA enhances understanding of data
 BA is vital for businesses to remain competitive
 BA enables creation of informative reports
Business Analytics applications
Business Analytics Applications
 Management of customer relationships
 Financial and marketing activities
 Supply chain management
 Human resource planning
 Pricing decisions
 Sport team game strategies
Scope of Business Analytics
 Descriptive analytics

- uses data to understand past and present

 Predictive analytics

- analyzes past performance

 Prescriptive analytics

- uses optimization techniques

 What is BI?

 Business intelligence (BI) is a set of theories,

methodologies, architectures, and technologies that
transform raw data into meaningful and useful information
for business purposes.
Business Intelligence

Reports

Data
repository

Different
systems

6
Definition of Data Mining
 The nontrivial process of identifying valid, novel, potentially
useful, and ultimately understandable patterns in data stored
in structured databases
 Keywords in this definition: Process, nontrivial, valid, novel,
potentially useful, understandable
 Data mining: a misnomer?
 Other names: knowledge extraction, pattern analysis,
knowledge discovery, information harvesting, pattern
searching, data dredging
Data in Data Mining

 Data: a collection of facts usually obtained as the result

of experiences, observations, or experiments
 Data may consist of numbers, words, and images
 Data: lowest level of abstraction (from which information
and knowledge are derived)
Data

Categorical Numerical

Nominal Ordinal Interval Ratio

Types of data
 When collecting or gathering data we collect data from individuals cases
on particular variables.
 A variable is a unit of data collection whose value can vary.
 Variables can be defined into types according to the level of
mathematical scaling that can be carried out on the data.
 There are four types of data or levels of measurement:

1. Categorical 2. Ordinal
(Nominal)
3. Interval 4. Ratio
What is R ?

 Software for Statistical Data Analysis

 Programming Environment
 Interpreted Language
 Data Storage, Analysis, Graphing
 Free and Open Source Software
Data Structures

 Supports virtually any type of data

 Numbers, characters, logical (TRUE/ FALSE)
 Arrays of virtually unlimited sizes
 Simplest: Vectors and Matrices
 Lists: Can Contain mixed type variables
 Data Frame: Rectangular Data Set
Data Structure in R

Linear Rectangular

All Same Type VECTORS MATRIX*

Mixed LIST DATA FRAME

Thank you