–NAME : BISHWAJITH JHA

–ROLL NO : 20
–SECTION : A
–FMCG PRODUCT
–EMAMI
–FMCG PRODUCT
–EMAMI
emami

History of emami
IndisuIndustry:Conglomerate
– A conglomerate is the combination of two
or more corporations operating in entirely
different industries under one 
corporate group
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–History of emami
– The company The inception of Emami Group took place in
the mid 1970s when two childhood friends, R S Agarwal and 
R S Goenka, left their management jobs with the Birla Group
 to set up Kemco Chemicals, an Ayurvedic medicine and
cosmetic manufacturing unit in Kolkata in 1974
– was established with modest capital of Rs. 20,000 and
started manufacturing cosmetic products as well as
Ayurvedic medicines
– it launched Boroplus Antiseptic Cream under the Himani umbrella in 1984
–  the 1990s, Emami launches another flagship brand under the Himani
Umbrella, Navratna Cool Oil, and expanded production by opening its second
factory, at Pondicherry.
– Emami is still led by Agarwal and Goenka, with the help of second generation
directors from their two families and professional staff.
– Within three decades, the company has grown to Rs. 10 billion Emami Ltd
under the Rs. 30 billion Emami Group
–  Emami added some of zandu's prominent brands like zandu Balm, zandu
Chyawanprash, zandu Kesri Jeevan, zandu Pancharishta, Sudarshan and
Nityam Churna to its own range.
– The company's health products unit offers tonics for colds and coughs as well
as nutraceuticals.[
– the company forayed into men's deodorant market by launching he brand of
deodorants. hrithik roshan was appointed as brand ambassador for he brand.
– in 2008, emami acquired zandu pharmaceutical works ltd for rs.730 crores.
the company demerged zandu fmcg into emami and raised rs.310 cr throgh
qip. the company became debt free within 2 years of the zandu deal.
– the company has entered into an agreement with Mr sanjeev juneja to
acquire his hair & scalp care business under the 'kesh king' and allied brands.
– ayurvedic medicinal oil, herbal shampoo & conditioner and ayurvedic 
– working capital for a total consideration of rs.1651 crores
– The following companies are part of the Emami Group of Companies.
– Emami Paper Mills Limited
– Emami Agrotech Limited (Formerly known as Emami Biotech Limited)
– Emami Frank Ross Limited (pharma retail)
– Starmark (Book & Leisure store chain)
– Emami Chisel Art
– CRI Limited
– Emami Cement Ltd
– Emami Realty Limited