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The Social Motivations - Edited
The Social Motivations - Edited
Maggie : Maggie :
When will Have you
you clean cleaned the
the floor floor
Karen : Karen :
after the
cleaning the aeroplane
Not being Obscure or
ambiguous
Don’t be ambiguous
Non-reciprocal vs reciprocal
relationship
Reprocity Vs Non reprocity in
language use
6.6. Models to Explain
Conversational choices
Matched Guise
Interpretation of Interpersonal
language
◦ Accomodation theory
◦ Markedness model
◦ Conversation Analysis
6.7 What accommodation
means
The speakers show who they are
and their goal
Speakers choose the way they
talk with the listener
It is listener or audience centered
Participants adjust the diction,
accent, and other aspects to the
style of the other participants
6.7.1 In the tradition of
Accommodation Theory
Theoretical framework
◦ “audience design” (Bell, 1984;
2001)
◦ “style as self-identity”.
(Coupland, 2001: 201)
6.7.2 Bakhtin and multiple
voices
the multiplicity of “voices” in
any utterance
the need to pay attention to the
“existence of previous
utterances”
6.7.3 Accommodation between
bilinguals: valued or not
Maria (German): Und wo kommst du her?
Kay (American) : Aus Urbana. Urbana
Maria : die stadt kenme ich nicht
Kay : Urbana liegt sudlich von chicago.
Right in the middle of the cornfields
Maria : is it in the middle or in the other
state?
Kay : in Illinois, in the middle of Illinois.
Und du? Wo kommst du her?
6.7.4 divergence
It is going against the flow
It is concious.
6.8 Markedness Model: Another
model of social motivations
speakers make choices because
of their own goals.
The Markedness Model tries to
establish a principled procedure
that both speakers and listeners
use to judge any linguistic choice
that they might make or hear as
more or less marked,
6.8.1 Unmarked choices
Myers-Scotton (e.g. 1993a) refers
to a Rights and Obligations set
(RO set) as part of the normative
expectations for each interaction
type
Symbolic domination
determines the
unmarkedness
6.8.2 Marked choices
The negotiation about the
speaker’s persona (who the
speaker is) and the speaker’s
relation to other participants.
marked choice is a negotiation
about either the solidarity or the
power dimension (or both).
6.8.3 Making “Rational
Choices”
Deciding the choice that brings
the best outcome
6.8.4 Marked choices in codeswitching