Presentation on

merchandizing and customer

retention at Pantaloons
 Objective
• “To study the various facets of the
retail business sector and to bridge
the theoretical knowledge of
marketing with practical
application
 Internship Details
• 16th April 2009 — 16th June 2009 (2 months)
• 
• My area of training :
• Internship Details
• To Help in Organizing events and
• fests.
• q
• To generate ideas for Add-on
• Attractions.
• q
• To Tie-up with various institutes and
• organizations.
 Internship Details cont..
• q
• Aspects of Merchandising
• Internship Details cont..
• Weekly Analysis of Sales in terms of
Targets, Green Card contributions, Bill
size and section targets.

• q
• In store Announcements and marketing
• of eventsq
• Weekly meets and green card Target
• checks.
 Retail industry in India
• Indian retail industry is one of the
largest industries in India, with an
employment rate of around 8% and
contributing around 10% to the
country's GDP. Retail industry in
India is expected to rise 25% yearly
being driven by strong income
growth, changing lifestyles, and
favorable demographic patterns.
 Introduction to Pantaloons
• Pantaloon Retail (India) Limited, is
India’s leading retailer that
operates multiple retail formats in
both the value and lifestyle
segment of the Indian consumer
market. Headquartered in Mumbai
(Bombay), the company operates
over 12 million square feet of retail
space, has over 1000 stores across
71 cities in India and employs over
30,000 people
 Brands at Pantaloons
• Pantaloons brands
• •Agile
•UMM
•Bare Denim
•Bare 7to14

• • Chalk
• •Rig
• •Mix n match
• • All
• •Honey
• Non-Pantaloons
• Brands
• •Biba
•109 F
•Remanika
•Spykar
•Lilliput
•Lee Cooper
•Indus league
 Merchandising….

• “Activity of promoting the sale of goods,

especially by their presentation in retail
outlets.”

• Visual merchandising is the art of

implementing effective design ideas to
increase store traffic and sales
 Objectives of merchandising
• A desire to attract customers to a place of business in order to sell the
merchandise.
• •
• It is offered to the customer through
• interior and exterior presentation.
• Objectives of merchandising
• It helps create positive customer
• image.
• •
• It helps to increase sales.
• •
• It encourages impulse buying.
• STORE EXTERIORS
 STORE EXTERIORS
Types of exterior presentations

• Exterior signs
• Marquees
• Banners
• Walk ways and entries.
 Store interiors
• Element of store interiors
• Atmosphere
• Lights
• Music
• Color
• Fragrance
• Furniture and fixtures
Flooring
Layout Planning
 Some other observations
ON PANTALOONS

• All the merchandise is placed at both

• 360 degree and 180 degrees.
• Pantaloons visual merchandising is
creative, innovative and outstanding
which can be seen from its own in-
house private brands such as John
Miller.

• The new launched products are showed

• by prominent color back ground.
• Window display is highly interactive for
• impulsive buyer.
 Supply chain management at
Pantaloons

• Pantaloon Retail is the first company

in the organized retail sector in
India to win an accredited ISO
Certificate exclusively for its Supply
Chain & Logistics functio.
 Customer Retention
• To survive in the tough competition
all retail outlets use different
strategies to attract customers and
to retain them.

Fests
Loyalty programs
Events
 Events
• Awesome Threesome
• Toys for Joys
• Mother’s Day
 Toys for Joys
• Donate old or new toys at Pantaloons.
• Get discount coupon worth Rs.50.
• Give out leaflets at different hobby
centers and other places where Kids
assemble.

• Toys for Joys

• In store announcements.
Put out banners at those places.

• Organized a drawing competition.

• Media publicity through Big FM
• Ice breaking sessions with kids through
• games.
 Mother's Day Celebration
• The IDEA!!
• To make their day special by
• surprising them at Pantaloons.
•Kids were asked to bring their mums
at Pantaloons. They were welcome
by a rose, their favorite song,
message from their kids, games,
cake cutting…FUN!!
 The Event Flow
• Well-come to the Mothers by a Rose
• & her favorite song
• A heart whelming Message from their
• Kids
Dumb Charades – How much do they
• understand each other??
• Treasure Hunt – Pantaloon brand
• knowledge
• The winners walked away with a Free
Spa Treatment voucher from Lady
Touch Beauty salon.
 Fests
• Pantaloons celebrate various types of
fests in order to boost sales and
retain customers. The two fests
that took place in May and June
are:

• Denim Reunion
• Formal Fest
 My Responsibilities and
participation in the event

• Brain storming for Ideas

• •
To market the Fest to the customers
• shopping
• •
• To follow-up
 Conclusions

• Shopping in India has witnessed a

revolution with the changes in the
consumer buying behavior and the
whole format of shopping altered. It
is expected that by 2010, India
may have 600 new shopping
centers.

• Pantaloons Tops the Pyramid of

Indian Retail with its Brilliant
Consumer centered approach and marketing