Presentation on Case study

By : Lakshmisha C R
R18mb120
MBA A sec 4th sem
 Picture of company’s short-term
financial situation or solvency
Ratio used 2001 ($) 2002 ($) Comment
since the ideal ratio is 2 and the company is in the track of
Current Ratio 1.3 1.78 progress from 1.3 to 1.78, from 2001 to 2002, it is clear that
the firm is having acceptable level of current ratio
This ratio shows the company’s ability to cover short term
Cash Ratio 0 0.09 obligations. Based on the results, it is clear that In 2001, there
is absence of cash funds but firm has increased it in next year

It shows the number of days that a company can operate

Basic defence 54 days 69 days without needing to access non-current assets. Based on the
Ratio results we can say that in 2001 it was 54 days but in next year
it has increased to 69 days.

Case study - 1 Note: Calculations are mentioned in notes

 How efficient are company's
operations and how well it is
using its assets
Ratio used 2001 ($) 2002 ($) comment
This ratio shows how efficiently the firm is working,From the results
Capital it is clear that year 2001 is having negative results which means
turnover ratio -18.48 64.35 company is having excess liability than assets but, year 2002 has
seen positive result of 64.35

Inventory It shows efficiency of company’s inventory,

turnover Ratio 5.18 4.68 Since ideal ratio is 4-6 the firm has exhibited acceptable level of
inventory ratio in both the years.

This Ratio is for finding how efficiently the firm is utilizing its working
Working capital 23.07 11.63 capital.
turnover Ratio In 2001,Firm has a high working capital but in second year it has
decreased to 11.63 which is the major concern to look in.

Case study - 1 Note: Calculations are mentioned in notes

 Cont..

Ratio used 2001 ($) 2002 ($) comment

It shows the company’s ability of sales with relate to company’s
Total asset 3.42 3.63 assets to generate revenue.
turnover Ratio It reflects a acceptable level of assets over sales and there is gradual
growth in the company’s total assets turnover

It shows the profit that can be earned by the assets of the company.
Return on 0.026 or 0.258 or In the year 2001, it gives a return of 2.65% which is low in returns
but there Is greater change in 2002. In 2002, it gives 25.8% returns
assets 2.65% 25.8% on capital which shows that company has greater steps in gaining
revenue.

Case study - 1 Note: Calculations are mentioned in notes

 Margin analysis to show the
return on sales and capital
employed
Ratio used 2001 ($) 2002 ($) comment
It measures profitability with regard to sales.
Return on 0.0078 0.0704 or Ideal sales return that a firm expects is between 5-10% but the firms'
2001 returns are lesser than 1% which needs serious attention but
sales or 0.78% 7.04% there is a growth in 2002, company has gained returns of 7% which
shows that firm has gained the expected returns.

It shows the efficiency of the firm in generating company’s Return in

Return on 0.1436 5.41 or capital employed.
capital or 54.1%
It has seen greater hike in capital employed ratio when compared to
employed 14.36% first year which shows that company returns in capital employed has
been increased from 14.36% to 54.1%

Case study - 1 Note: Calculations are mentioned in notes

 • From the all the calculations and
analysis we can say that the
company is in serious action
towards over performance of the
firm hence we can see progress in
2002 with regard to all the
Over all view aspects/analysis
on the • Companies efforts are been resulted
properly which shows company
analysis strength in gaining desired returns

Case study - 1
 Marketing channels / Mediums
to be used
EVENTS
Series of events can be sponsored
PRINT which acts a major promotion to
MEDIA
Print medias are majorly in the
the audience who attends it
form of o employment mela
o University Broachers to PU
o Innovation buzz
colleges with few study o academic fair
material
o News paper ads showing USP
of university

DIGITAL
MARKETING
Major promotion should be from
digital media
o Internet ads
o Promoting through alumni’s
o Internet platforms to clarify
student doubts related university
o Opinion leadership
o Social media marketing
COMPETITIVE
EXAMS competitive exams to
Conducting
different academic qualifications
o Exams for 12th passed students
o scholarship
o promoting about exams and
opportunities to PU colleges

Case study - 2
 Detailed marketing plan across different
marketing channels
DIGITAL MARKETING
Major promotion should be from digital media
o Internet ads PRINT MEDIA
o Promoting through alumni’s Print medias are majorly in the form of
o University Broachers to PU colleges with few
o Internet platforms to clarify student doubts
study material
related university o News paper ads showing USP of university
o Most of people look for internet reviews on
and few attractive offers of courses.
university and courses so its helpful we
create, Opinion leadership
o Social media marketing ,Hashtag
COMPETITIVE EXAMS
Conducting competitive exams to different
EVENTS
academic qualifications
Series of events can be sponsored which acts as
o Exams for 12th passed students and rewards
major promotion to the audience who attends it
for them o employment mela
o scholarship to highest scorers for admission
o Innovation buzz
o promoting about exams and opportunities to
o academic fair
PU colleges
Case study - 2
 Value proposition / Key differentiators
of the university and the programs at
Tab based
offer Expertized faculty
lecture
examination : Digital
examination
Industry oriented
State of art /interaction
Infrastructure

Digital Library Student oriented University

Green campus
92 courses for UG&PG

Bio gas REVA NEST

plant
Case study - 2
THANK YOU