TATA STEEL

A Century of Corporate
Social Responsibility
Group Number : 3
Akshita Kapoor IGTCPG28MU007
Shivkumar Agarwal IGTCPG28MU081
Shreya Shah IGTCPG28MU082
Yashashree Borse IGTCPG28MU103
Presentation Flow
Sr. No. Topic Page No.
1 Outline of the case study 3
2 Timeline of Tata Steel 4
3 Problem Statement 5
4 Implications of Past to Future 6
5 Benefits of CSR to Tata 8
6 Recommendations & Suggestions 9

2
Outline of the Case Study
• Tata Steel has undertaken CSR initiatives that are unparalleled in its sector
• The company introduced various labor welfare schemes like Free Medical
Aid, Worker’s Provident Fund Scheme and also social schemes like
educational and Medical services
• In order to make it an investor attractive area of business, Tata Steel launched
“Vision 2007” the main focus of which was to be an EVA+ company while
continuing to contribute towards the CSR activities at the current rate
• However, an imbalance between the CSR activities and the new mission of
the company has been identified as a problem statement
• This threatens TATA’s image of community centric CSR sponsor.

3
4
“ Problem Statement

“ To bring a balance between the CSR

Activities of TATA Steel and their vision
to become an EVA positive company ”
Implications of
Past to Present
 Past
• 19th Century : Building of the Tata
City – Jamshedpur, a well planned and
equipped city built considering the
environmental perspectives
• Town Division of Tata Steel developed
Education, Medical facilities,
Recreational Grounds etc
• First ones to introduce the Pension
Fund & Workers Fund, 8 Hour work
shift
• Founded Indian Institute of sciences,
undertook projects for education
Present
• As a result of the CSR initiatives
undertaken, Tata Steel spent 43% more
on the CSR activities than their
operational expenses in the year 2018-19
• Nearly 90% of the CSR activities of
TATA Steel are community centric than
profit centric
 CSR Benefits to Tata
• Tata’s initiatives for employees in the 20th century like 8-hour work shift, Provident
fund scheme, Pension Fund scheme prevented significant production loss as
compared to their competitors.
• Opening up pharmacies in the plant reduced employee absenteeism, thereby
increasing efficiency.
• Only Tata steel mines were spared during nationalization of coal sector due to their
employee centric policies under CSR initiatives.
• Tata’s attitude towards CSR attracted PPP (Private Public Partnership) in this field.
• Environmental Management System implementations has won numerous accolades
for TATA Steel.
• Tata’s culture of social responsibility towards the environment gave them a positive
brand value in the international market.
 Recommendations
• CSR Activity review should also focus on the Business impacts along
with the Social Impacts.
• NGOs should be encouraged to act as the part of the TATA Steel’s CSR
projects.
• Governments should be involved for targeting the socio-economic
problems in which TATA Steel can help.
• Innovation should be the centre point of TATA Steel’s CSR strategy
focusing both on CSR and Non-CSR plans

9
Suggestions for
Balancing
EVA & CSR
 Installation of Renewable Energy
Resources
• Solar power and windmills near
the residential complexes of Tata
Nagar
• Replacing the factory roofs with
solar panels.

Implications :
• This will reduce their
dependency on external
electricity which is high priced
11
 Waste Water Management
• Collecting all the sewers of
Jamshedpur to TATA’s own
waste water treatment unit
• Distributing the treated water for
non-potable uses.

Implications :
• This will help them reduce the
operational expenditure incurred
on water for varied purposes

12
13