CROSS CULTURAL COMMUNICATION

OF
GUJARAT

Made by:
AKASH SINGH
AKASH SRIVASTAVA
POOJA SINGH
RICHA KUMAR
SAURABH RAI
NITESH DUBEY
WHAT IS CROSS CULTURAL
COMMUNICATION?
Cross communication is a field of
study that looks at how people
from different cultural backgrounds
communicate, in similar and
different ways and how they
communicate across cultures.
Example : Gujarat culture have
different communication styles as
compared to Maharastrian culture.
HOFSTEDE’S CULTURAL NORMS
• POWER DISTANCE
• INDIVIDUALISM VS COLLECTISM
• MASCULANITY VS FEMINITY
• UNCERTAINITY AVOIDANCE
• LONG TERM AND SHORT TERM
ORIENTATION
• INDULGENCE VS RESTRAINT
NORMS
Greetings to elders by touching their
feet's.
Greetings of the day by “Jai shree
Krishna”
Elder brother and his wife are called
as Mota bhaii and Mota bhabhi .
Fathers are usually called as Bapu ji .
Work/business is the supreme
priority.
ROLES
 MENS
• Manage the  WOMENS
business • Look after the
• Support the house
family • Do household
• Earn for the work
family. • Look after
• Take important education of
decisions of their children
family.
BELIEFS
Believe in various God and
Goddess due to diverse religions.
Believe that guest and elders are
the supreme priority.
Believe that business is supreme
concern for the business family
head.
Believe that women’s are the
pillars of the family.
VALUES
Honesty
Kindness
Caring
Respect
Forgiveness
STEREOTYPES
They are money minded
They are not punctual.
They add sugar in their dishes.
Typical pronunciation
They listen only Gujarati music.
They can play Garba and
Dandiya anytime
ETHNOCENTRISM
They believe that other cultures
do not have hostility and
integrity.
They believe that other cultures
do not have respect towards the
nation and their daily earnings.
They believe that other religions
have no respect towards animals,
as they are mostly vegetarians.
CROSS CULTURE WORK
SCENARIO
They mostly do not call elder people
by their names.
Greetings to boss by calling them
Seth ji in small business.
Addressing Sir/madam in to top
management in large organization.
They have better relations with other
fellows as compared to other cultures.
Non verbal communication is not very
prominent.
GUJARATI ENVIRONMENT
Language- gujarati,hindi,english
Dishes –
Khandvi,thepla,khakhda,dhokla Etc.
Business Gems and Jwellery,saree
business, dairy business etc.
Historical places-Laxmi villas palace
Dwarkadhish temple,Dholavira,Sun
temple etc.
Dance :garba,dandiya
Festivals –Navratri and others.
CROSS CULTURAL DIFFICULTIES
Differences in values, norms of
behavior.
Cultural ignorance and
insensitivity.
Different decision making styles.
Different attitude towards
conflicts.
Different approaches in knowing
things.
Different perceptions.
CULTURAL DIFFERENCES IN LT
Akash singh- Lucknow
Akash srivastava- Lucknow
Pooja singh- Gorakhpur
Richa kumar-Lucknow
Saurabh rai –Varanasi
Nitesh Dubey-Lucknow