Submitted to: Sir Salman Zaheer

Submitted by: Abrar Rasul Qadri

Id: F2018266067
Introduction
• Dassler brother shoe company.
• 2nd largest sports brand in the world.
• Impossible is nothing.
• Apparel, shoes and sports goods.
• About 10% of market share in 2018.
• On 45 among interbrands list of 2019.

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Need, want and demand
Need Want Demand

Protection for Comfortable Shoes from

feet and suitable adidas
shoes for
every purpose
and occasion.

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Important Dates
1924
• “Dassler brother shoe factory” was inaugurated.
• First ever spikes shoes made by adidas were worn by Jessie
1936 Owens.

• Dassler brothers went separate paths and Adolf created adidas.

1949

197 • Adidas “Telstar” used for the first time in fifa world cup.
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197
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• Adolf Dassler, founder of adidas died .
200 • Year of biggest sponsorship.
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Segmentation
• Adidas uses a blend of demographic
and psychographic segmentation.
• Basic focus on consumers of age
between 15-35.
• Sub brands of adidas are neo,
original and predators.
• Targeting the brand conscious consumers.

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Positioning map

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Class Learning

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Asg 2b: Consumer’s Privacy
• Filter bubbles are used by Google,
Facebook and other socializing apps.
• Tracks of personal info is being kept.
• NSA accused of spying on public.
• Search engines that provide standard
results should be used.

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CA 5: Products and Indiegogo
• Platform for online funding.
• Ideas, new inventions, startups
and charity.
• Crowd funding by investors.
• Platform fee and rewards.

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Asg 6a: Marketers and Haya
• False love in our life.
• Role of electronic media in diverting
people.
• Marketers breaching Islamic
boundaries.
• Role of PTA in promotions
and advertisements of brands.

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CA 6b:Hijab Physical and
Emotional
• Awrah and its significance.
• Dress code for men and women.
• Niqab and its significance.
• Cyber khalwa and limitations by
Islam in interaction.
• Talking to opposite gender.

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Asg 5: Understanding
Branding
• Introduction to individual and family branding.
• Marketing mix decisions of products.
1. Mix length
2. Mix width
3. Mix depth
• Brand developing strategies.
1. Line extension
2. Brand extension
3. Multi branding
4. New brands

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Good and Improvable
• Good things in this course:
1. This course was really helpful in polishing skills of students.
2. The teacher conveyed each concept in detail and
interesting way.
3. Typing and presenting skills were improved in this course.
4. Limited time for assignments and activities helped in
dealing with such situations.
5. Islamic ideology was kept under consideration.
• Things that can be improved:
1. In my opinion there wasn’t a single thing needed to be
improved because all the hardships were for our own good.

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