USE OF

TECHNOLOGY BY
AGRI BUSINESS
FIRMS

Submitted by-Gurleen Kour

Roll No 22
 Agri Business
• Engagement in the producing operations
of a farm, the manufacture and
distribution of farm equipment and
supplies, and the processing, storage,
and distribution of farm commodities

• It includes agrichemicals, breeding,

crop production (farming or
contract farming), distribution,
farm machinery, processing
Today’s agriculture routinely uses
sophisticated technologies

• Temperature Sensors
• Moisture sensors
• Aerial images
• GPS
• Precision farming
• Minichromosal technology
Importance of Technology

• Higher crop productivity

• Decreased  use of water, fertilizer, and
pesticides, which in turn keeps food prices
down
• Reduced impact on natural ecosystems
• Less runoff of chemicals into rivers and
groundwater
• Increased worker safety
Indian Scenario
• A growing number of technology industry experts,
entrepreneurs and investors have taken notice of the
digital agriculture opportunity and are investing in
agriculture technology.
• No. of Indian AgTech startups-300
• Global smart farming market set to grow at a
compound annual growth rate of 13.27% to reach $12
billion by 2021
Some major investments and developments in agribusiness are as
follows

• Nestle India to invest Rs 700 crore (US$ 100.16 million) in

construction of its ninth factory in Gujarat.
• In November 2019, Haldiram entered into an agreement
for Amazon's global selling program to e-tail its delicacies
in the United States.
• In November 2019, Coca-Cola launched ‘Rani Float’, fruit
juices to step out of its trademark fizzy drinks.
• Agrifood start-ups in India received funding of US$ 1.66
billion between 2013-17 in 558 deals
Government Initiatives
• In September,2019, Prime Minister, Mr Narendra Modi
launched the National Animal Disease Control Programme
(NADCP), expected to eradicate foot and mouth disease (FMD)
and brucellosis in livestock.
• In May 2019, NABARD announced an investment of Rs 700
crore (US$ 100 million) venture capital fund for equity
investments in agriculture and rural-focused start-ups.
• The Government of India is going to provide Rs 2,000 crore
(US$ 306.29 million) for computerisation of Primary
Agricultural Credit Society (PACS) to ensure cooperatives are
benefitted through digital technology.
• The Government of India has allowed 100 per cent FDI in
marketing of food products and in food product e-commerce
under the automatic route.
Top Agri firms in India

• Nuziveedu Seeds Limited • Poabs Organic Estates

• Lemken India Agro • Godrej Agrovet Limited
• Advanta Limited • Rasi Seeds
• Monsanto India • National Agro Industry
SOME PROMINENT STARTUPS
CropIn
Offers farm management
solutions for agricultural
sectors. Works with farming
companies, agri-input
companies, crop insurance
providers, seed production
companies and government
• FarmBee
Has an online platform providing data-
driven agricultural solutions. It offers
agricultural content, commodity prices,
weather data, and contextual advice to
the farmers. Enterprise customers
include TAFE, RBL Bank, Pepsico etc.
 NinjaCart
• Has a B2B marketplace connecting
farmers with retailers. Initially
started out with a hyperlocal grocery
marketplace but pivoted to B2B
marketplace for sourcing fresh fruits
and vegetables, staples and FMCG
goods directly from farmers and
brands after 6 months of launch.
Currently works with about 120
retailers.
Stellapps Technologies
• Uses IOT, mobility and
data analytics to improve
agri- supply chain
parameters including milk
production, milk
procurement, cold chain,
animal insurance and
farmer payments
THANK YOU