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    Retail Trade

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    Vishakha Mothiya
    This document discusses retail trade and different types of retailers. It outlines the importance of retailers to consumers, wholesalers, and manufacturers by providing ready stock, supply of information, personal service, and more. Retailers are classified as either travelling retailers with small fixed shops or large fixed retailers like department stores and supermarkets. The functions of retailers include connecting consumers and suppliers, assembling and storing goods, risk bearing, and providing market information. Features of retailers include operating locally, limited risk and capital, variety of goods, small scale, and personal attention. The document also compares itinerant or travelling retailers with non-itinerant or fixed shop retailers.

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    Retail Trade

    Uploaded by

    Vishakha Mothiya
    140 views9 pages
    This document discusses retail trade and different types of retailers. It outlines the importance of retailers to consumers, wholesalers, and manufacturers by providing ready stock, supply of information, personal service, and more. Retailers are classified as either travelling retailers with small fixed shops or large fixed retailers like department stores and supermarkets. The functions of retailers include connecting consumers and suppliers, assembling and storing goods, risk bearing, and providing market information. Features of retailers include operating locally, limited risk and capital, variety of goods, small scale, and personal attention. The document also compares itinerant or travelling retailers with non-itinerant or fixed shop retailers.

    Original Description:

    Meaning of retail trade along with its pros & cos, significance etc.

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    This document discusses retail trade and different types of retailers. It outlines the importance of retailers to consumers, wholesalers, and manufacturers by providing ready stock, supply of information, personal service, and more. Retailers are classified as either travelling retailers with small fixed shops or large fixed retailers like department stores and supermarkets. The functions of retailers include connecting consumers and suppliers, assembling and storing goods, risk bearing, and providing market information. Features of retailers include operating locally, limited risk and capital, variety of goods, small scale, and personal attention. The document also compares itinerant or travelling retailers with non-itinerant or fixed shop retailers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    140 views9 pages

    Retail Trade

    Uploaded by

    Vishakha Mothiya
    This document discusses retail trade and different types of retailers. It outlines the importance of retailers to consumers, wholesalers, and manufacturers by providing ready stock, supply of information, personal service, and more. Retailers are classified as either travelling retailers with small fixed shops or large fixed retailers like department stores and supermarkets. The functions of retailers include connecting consumers and suppliers, assembling and storing goods, risk bearing, and providing market information. Features of retailers include operating locally, limited risk and capital, variety of goods, small scale, and personal attention. The document also compares itinerant or travelling retailers with non-itinerant or fixed shop retailers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Retail Trade

    Meaning, Definition, Functions


    And Other More.
    Importance Of A Retailer
    To To To
    Consum Wholesa manufa
    er lers cturers
    ●
    Ready Stock ●
    Organized link ●
    market
    ●
    Supply of ●
    Quick distribution information
    information ●
    Supply of ●
    goodwill
    ●
    personal service information ●
    relieved from sale
    ●
    choice to ●
    Financing ●
    keep busy
    consumers ●
    Reduced risk ●
    advertising
    ●
    grant of credit ●
    Standardization ●
    after sale service
    ●
    after sale service and grading ●
    change in
    ●
    perishable goods ●
    Packing and consumer
    ●
    complaints marketing indifference
    Types of retailers

    Retailers

    Travelling Retailers Fixed Shop Retailers


    Types of Retailer

    Small fixed Retail shops Large fixed Retail shops

    street stall-holders consumers’ co-operative stores


    second hand goods dealers
    department stores
    specialty shops
    discount retailers multiple shops

    general shops super market


    stalls Mail order business house
    one-price shops
    one price shops
    tied shops
    automatic vendors hire purchase shops
    Function of retailer
     connecting link
     assembling
     storing
     grading and packing
     risk bearing
     supplying goods
     market information
     informing consumers
    Feature of retailer
     operate in local area
     limited risk
     limited capital
     variety of goods
     small scale
     personal attention
     no formalities
     a few employees
    Itinerant or travelling retailers Non-itinerant or fixed shop

    1. Not having fixed place of 1. having fixed place of


    business. business.
    2. low capital. 2. high capital.
    3. limited stock of goods. 3. more stock of goods.
    4. deal in perishable as well as 4. deal in all types of goods.
    day to day need goods. 5. wide range of product of
    5. don’t have variety of goods. different brand.
    6. Lower price. 6. higher price.
    7. More scope for bargaining. 7. limited scope for
    8. Sold on cash basis. bargaining.
    8. sold on trustworthy basis of
    consumer.

    Difference
    Itinerant or travelling retailer Non-itinerant or fixed shop

    9. Low quality product. 9. Good quality


    10. deliver of goods at product.
    door-to door. 10. home delivery of
    11. operate in small goods.
    scale. 11. operate in large
    12. no personal service. scale.
    13. no after sale service. 12. personal service.
    13. after sale service.

    Difference
    Examples of retailers
    Walmart
    Safeway
    Seven-eleven

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