Café Coffee Day

Presented By:-
Ayush Roy – 19202268
Sukanya Tunga- 19202304
Susri Sonali Hota- 19202306
Swati Silpika das- 19202312
Ashmeeta Behara-
19202314
Raj Kumar Yadav- 19202315
Company’s Background
Product Portfolio
 Marketing Mix
PRODUCT PRICE

 samosa, biryani, masala sandwich,  Based on Competition

tikka sandwich  Psychological Pricing
 Frappe which is coffee and ice cream
blended together.
 cappuccino.

PLACE PROMOTION

 outlets are generally located in High  Television

Street/ Family Entertainment Centers,  Tie-ups
gas stations, near Colleges etc.  Association with movies
 Sales Promotion