Presented by:

Priyanshi Agrawal (2017BMS039)

Rajat Mishra (2017BMS027)
Idea Generation
 • Observed the scope of internet industry and its holding of getting
capitalized
• Observed travel booking industry is a mess
Germination

• Huge potential in internet & travel market

• Low cost carriers also entered into the aviation space, which opened a
whole new level of opportunities for the travel market
Preparation

• Got a back of USD 2million from e-ventures and co-founders

• Also raised USD 10-million in 2005, USD 13-million in 2006 & USD
15-million in 2007 from different investors 
Incubation
Feasibility Study
 • The Indian market was yet to evolve & mature
• This venture for the Indian market was too ahead of time
Illumination

• Before entering Indian market, it catered to Indian overseas

community
• IRCTC launched its 1st online business model
Verification
Product Launch