Branding

Delilah
Guidelines
Here is where your presentation begins
Table of Contents

01 02 03 04 COLOR
STANDAR BRAND
OUR LOGO DS TYPOGRAPHY APPLICATION
Here you could Here you could Here you could Here you could
describe the describe the describe the describe the
topic of the topic of the topic of the topic of the
section section section section
Introduction

>
Mercury is the closest planet to the Sun
and the smallest one in the Solar
System—it’s only a bit larger than our
Moon. The planet’s name has nothing
to do with the liquid metal, since it was
named after the Roman messenger god
 “This is a quote. Words full of
wisdom that someone important
said and can make the reader get
inspired.”
—Someone
famous
Personality

Fresh Honest
Despite being red, Mars Saturn is the ringed one.
is a cold place. The It’s a gas giant,
planet is full of iron Youthful composed mostly of
oxide dust hydrogen
Jupiter is a gas giant
and the biggest planet
in our Solar System
Logo
Our Evolution

20
> > 20
Mercury is the

20
closest planet to the
Sun and the smallest
one in our Solar
Venus has a beautiful
name and is the
second planet from
the Sun. It’s terribly
Saturn is the ringed
one. It’s a gas giant,
composed mostly of
hydrogen and helium
System hot

05 10 19
 CONCE
Logo Concept

> PT
Mercury is the closest planet to the Sun
and the smallest one in the Solar
System—it’s only a bit larger than our
Moon. The planet’s name has nothing to
do with the liquid metal, since it was
named after the Roman messenger god
Our Creative Process

0 0 0
+ Background Organic
+ Brand Name

1 2 3
Despite being red, Mars Elements
Mercury is the closest Saturn is the ringed
is a cold place. The planet to the Sun and the planet. It’s composed
planet is full of iron oxide smallest one in our Solar mostly of hydrogen and
dust System helium
Brand Construction

Venus has a beautiful name and is the second

planet from the Sun. It’s terribly hot—even
5x
hotter than Mercury—and its atmosphere is
extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon

4x
 PRINT
Offset/Serigraphy
Dimensions

Venus has a beautiful name and

30mm 20mm
is the second planet from the
Sun. It’s terribly hot—even hotter
than Mercury—and its
atmosphere is extremely
poisonous. It’s the second-
brightest natural object in the
night sky after the Moon

DIGITAL
Web/Video

160px 100px
Clear Space Requirements

Venus has a beautiful name and is the second

planet from the Sun. It’s terribly hot—even
hotter than Mercury—and its atmosphere is 5x
extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon

4x
 >
⃝ Here you can describe the correct
uses of your logo
Dos

⃝ Here you can describe the correct

uses of your logo
⃝ Here you can describe the correct
uses of your logo
⃝ Here you can describe the correct
uses of your logo
 >
⃝ Here you can describe the wrong
Don’ts

uses of your logo

⃝ Here you can describe the wrong
uses of your logo
⃝ Here you can describe the wrong
uses of your logo
⃝ Here you can describe the wrong
uses of your logo
 #ecb9bc
R: 236, G: 185, B: 188
C: 0, M: 22, Y: 20, K: 7
#a8c2b9
R: 168, G: 194, B: 185
Color Standards

C: 13, M: 0, Y: 5, K: 24

#f3c83e
R: 243, G: 200, B: 62
C: 0, M: 18, Y: 74, K: 5

#dceede
#5f726e R: 220, G: 238, B: 222
R: 95, G: 114, B: 110 C: 8, M: 0, Y: 7, K: 7
C: 17, M: 0, Y: 4, K: 55
Color Guidelines

>
Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot—even
hotter than Mercury—and its atmosphere is
extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon
 A A
Cave
Typography

Barlow
at
ABCDEFGHIJK ABCDEFG
LMNOPQRSTUV HIJKLMNOPQRSTU
WXYZ V WXYZabcdefghij
abcdefghij klmnopqrstuvwxyz
klmnopqrstuvw 1234567890
xyz
1234567890
Iconography
Image Guidelines

Venus has a beautiful name and is the

second planet from the Sun. It’s terribly hot
—even hotter than Mercury—and its
atmosphere is extremely poisonous
Brand Voice

Charact

>
Tone er
Despite being red, Mars
Neptune is the farthest
is a cold place, not hot.
planet from the Sun and
It’s full of iron oxide
the fourth-largest one in
dust, which gives the
our Solar System
planet its reddish cast
 Voice
Descriptio
Characteri Do Don’t
n
stic
Brand Voice

It’s a gas giant and Venus

Natural the biggest planet in
our Solar System
Mars
Jupiter
Neptune
Earth

Straigh Despite being red,

Mars
t- it’s a cold place, not
hot. It’s full of iron
Mercury
Neptune
Venus
Saturn
oxide dust
forward
It has a beautiful
Venus
Upbeat name and is the
second planet from
Saturn
Earth
Jupiter
Mercury
the Sun
 Venus has a beautiful name
Our Tagline

and is the second planet

from the Sun. It’s terribly
hot—even hotter than
Place your tagline here Mercury—and its
atmosphere is extremely
poisonous. It’s the second-
brightest natural object in
the night sky after the
Moon
 Thanks!
Does anyone have any questions?

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+91 620 421 838
yourcompany.com
 This is where you give credit to the ones who are part of

>
this project.
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 Fonts & colors used
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#dceede #a8c2b9 #f3c83e #ecb9bc #5f726e

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