STRATEGIC MANAGEMENT PROCESS

H. M. JHA “Bidyarthi”
Professor and Head
Department of Business Administration and
Research
SSGM College of Engineering, Shegaon
RECAP
 Strategic Management Process

A process through which

organizations analyze and learn
from their internal and external
environments, establish strategic
directions, create strategies that are
intended to help achieve
established goals and execute these
Strategic Management Process

Comprehensive Model

Establishing strategic Intent

Formulation of Strategies
Strategy Implementation
Strategic Evaluation
 Strategic Management Process

Step – 1 (Phase – 1)

Establishing strategic Intent

Developing Vision
Designing Mission Statement
Defining Business
Setting Objectives
 Step – 2 (Phase – 2)

Formulation of Strategies
Environmental Appraisal
Organizational Appraisal
Corporate Level Strategies
Business Level Strategies
Strategic Analysis
Strategic Choice
Formulating Strategy
Preparing Strategic Plan
 Step – 3 (Phase – 3)

Implementation of Strategies
Project Implementation
Procedural Implementation
Resource Allocation
Structural Implementation
Behavioral Implementation
Functional and Operational Implementation
 Step – 4 (Phase – 4)

Strategic Evaluation and

Control
Performing Strategic Evaluation
Exercising Strategic Control
Reformulating Strategies
Summing Up