Professional Documents
Culture Documents
Fire Alarms
Fire Alarms
Fresh Alert
Product: air freshener inside of a fire
alarm
Market Targets
for fire alarms
for carbon monoxide detectors
for security systems
for air fresheners
Weaknesses
New business
High research and development costs
Market maturity
Sales decline
Market Introduction
Customers not familiar with new product
Sales low
Use informative promotion
Tell customers about product
Introduce advantages of our product