FASHION

AS A

SYSTEM
TRICKLE UP THEORY

Fashion trend starts with

the young or lower TRICKLE DOWN THEORY
income groups
• Athetic apparel style Fashion trends start at
• Hair style the top of the ‘social
ladder’
 Fashion starts at the
top with consumers
of higher
socioeconomic status
and moves down to
the general public
TRICKLE ACROSS THEORY
Fashion moves
horizontally through
similar social levels
• Fashion acceptance
begins among several
socioeconomic classes
at the same time,
because there are
fashion leaders in all
groups.
THE
FASHION CYCLE