Haldiram

Prepared By-
•Mukul Zanpure
•Lokesh Nemade
•Abhilash Naidu
•Yogesh Gadhe
History
 It all began in the year 1941 in small town called Bikaner in
Rajasthan

 Haldiram was just one of the many small entrepreneurs in the

business of making namkeens (salted mixtures) & sweets till Mr.
Manohar Agarwal set up Haldiram’s Sweets in Delhi in 1982

 Haldiram’s received instant acceptance and soon became one of

India’s largest brands of namkeens and sweets growing five folds in
ten years

 Sine then it enjoys a very strong relationship with its customers

Products Of Haldiram
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Values Principle
 DIVISION OF WORK: Work should be divided among individuals and groups to ensure
that effort and attention are focused on special portions of the task. Fayol presented
work specialization as the best way to use the human resources of the organization.
 DISCIPLINE: A successful organization requires the common effort of workers.
Penalties should be applied judiciously to encourage this common effort.
 UNITY OF COMMAND: Workers should receive orders from only one manager.
 REMUNERATION: Many variables, such as cost of living, supply of qualified personnel,
general business conditions, and success of the business, should be considered in
determining a worker’s rate of pay.
 EQUITY: All employees should be treated as equally as possible.
 INITIATIVE: Management should take steps to encourage worker initiative, which is
defined as new or additional work activity undertaken through self direction.
 UNITY OF DIRECTION: The entire organization should be moving towards a common
objective in a common direction.
Organizational Structure
SCM Of Haldiram
Measure Competitors

Other local brands

IT Initiatives
Haldiram’s Online World:
 Online ordering of sweets according to specific areas.
 Tie-up with corporate and online viral campaign.

Haldiram’s Mobile Application:

 Focus on mobile based marketing.
 Mobile application installed on customer’s mobile.
 Order from anywhere
 Affiliate Marketing.
Promotions:
 Online Widgets
 Websites where Indian festival gifts are sold- Diwali, Rakhi, Eid
etc.
 Tie-up with Websites Hallmark, Archies etc.
 Forums for discussing recipes.
Online Initiatives
Thank You