NETWORKING AT B2B

MARKETING EXPO
PRESENTED BY : AMBAREEN HUSSAIN
BBA V “ B “
 AL NIMR INTERNATIONAL
EXHIBITION ORGANISERS

 Al Nimr International Exhibition Organisers, composes

a portion of Oman's top universal exchange
presentations and meetings that give unmatched
systems administration and business open doors for
organizations hoping to exceed expectations and
develop inside the Sultanate.
INTRODUCTION
 NETWORKING AT THE B2B MARKETING EXPO

 Conferences
 Summits
 Expo
 Research Objectives

 Outline needs
 Establish event criteria
 Hone in on the strategic approach
 Build it out, refine, execute
 Scope of the Study

 B2B event marketing

 Organization implement B2B event
marketing
 B2B event marketing best
practices
 Limitations

 Restricted market
 Long buy choice time
 Modified power structure
 Deal procedure
 Research Methodology
 Problem Statement- The registration process is too complicated and
lengthy.
 Research Design- Exploratory design
 Methodological Approach- Combination of both qualitative and
quantitative research methods
 Data Collection-
 Primary Data – Interviews with clients and tele-marketing
 Secondary Data- have their own data books for data entry
 Sampling Technique- Convenience Sampling
 Findings and Observations

Intimate arrangement
Occasion objectives ought to be
explicit and quantifiable
Standardize forms
 Recommendations

 Assign somebody to claim the voice of the

client
 Dedicate somebody to possess attribution
 Separate showcasing programme from tasks
 Make a solitary, incorporated income tasks
group
Conclusion

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