PERCEPTION

“ SAME ACCIDENT TWO DIFFERENT

PERCEPTION”

GROUP 14

CHANDAN C KAMATH
(101202101)
RAMPRASAD
(101202041)
 ABSTRACT
 The case discusses the impact of Perception on
Decision making.
 How 2 people can interpret same thing differently.
 How attribution may assist in or distort one’s
judgments.
 Common errors or decision biases.
 GIST OF THE CASE
Aaron Moore, newly hired GM of CTA goes through the 3
reports about the accident.

The Police Report

• On July 9, Bus no.3763 meets with an minor non
injury accident.
• At The Accident Scene
• Driver was not there at the site
• Passengers were transferred to a back up Bus
• Damaged bus was taken to City Bus garage.
Gist of the case (contd.)
REPORTS
JENNIFER TYE MICHAEL MEYER
Director, City Transit Authority (CTA) Driver of the bus
 Michael was suspected of drunken  Avoiding a bicycle rider, led to the
driving. accident.
 Moreover spotted at the local tavern  In this incident his phone was damaged,
around 3p.m. so was forced to use the nearest phone
 Was not present at the accident site. booth 4 blocks away.
 He had violated 2 sections of CTA  Reports the accident to company as well
Transportation Agreement. as union.
   At site finds his bus missing, frightened
SHE RECOMENDS DISSMISAL returns to CTA.
OF MICHAEL  As shift had already ended at 3, so he
stops for a drink.
 CONCEPTS APPLIED

 PERCEPTION
 ATTRIBUTION THEORY

 SHORTCUTS IN JUDGING OTHERS

 COMMON BAISES AND ERRORS
 ORGANIZATIONAL CONSTRAINTS
 IMPRESSION MANAGEMENT

 THE RATIONAL DECISION-MAKING PROCESS

 THEORETICAL FRAMEWORK
Independent Variable
Attribution Theory
Short cuts in Judging
Organizational constraints
Perception

Intervening Variables
Fundamental Attribution error
Selective perception/Halo effect/Stereotyping
Performance Evaluation &Reward system
Theoretical framework ( Contd. )
Moderating Variables
Rational Decision Making process
Impression Management
Perceiver/Situation

Dependent Variable
Decision Making
 CONCEPT MAP
Independent Variable Intervening variable Dependent Variable
• Fundamental
Attribution
• Attribution
error
Theory • Selective Decision Making
perception
• Short cuts in • Halo effect
Judging • Stereotyping
• Performance
Evaluation
Moderating
• Organizational Reward
system • Rational Decision
constraints
Making process
• Perception
• Impression
Management
• Perceiver
• Situation
 ISSUES RELATED TO THE CASE

1.Why are the 2 reports submitted by Jennifer & Mike so different? Did Jennifer &
Mike have different perception of the same incident?

Jennifer,
Stereotypes
Mike as
“Blue Collar”
worker.

Re-
enforcing
Decline Suspected of
Found In Process
tavern Drunken
Driving
Not present
at site Breaking of
rules
 Michael Meyer’s report can be explained with help of

FIXES THAT FAIL archetype

Tries to
Difficulty in proving
Communicate with
innocence in case
Higher Authorities

(-)
Re-
enforcing
Decline
Process

Unintentionally
DELAY
Breaks the rule of
CTA Agreement
Yes,
• Jennifer and Mike have different perceptions.

• As Jennifer underestimates the external factors

& overestimates the internal factors.
• She takes shortcuts in decision making.

• But, Mike tries to prove his innocence and

narrates his story.
2. What additional information would you need if you were in
Aaron Moore’s position? How can he clarify his own perception
of the incident?

By going through the reports one cannot come to a decision. By

adopting Rational Decision-Making Process we can resolve this issue in
a very efficient manner.

The 6 steps are as follows:

• Defining the problem

• Identifying the decision criteria

• Allocating weights to the criteria

• Developing the alternatives
• Evaluation
• Selection
3. Given the information presented above, how would you
recommend resolving this problem?

Analyze the Situation

• Checking if there
is any difference
between the 2
reports.
Finding the • Ask the
Alternatives passengers of the
bus
• Based on the
analysis coming
Reducing the impact to a decision
of Bias & Errors
4. Can transport director Jennifer Tye use Impression
management? What strategy would she use if her
recommendation is accepted? If her recommendation is
overruled?

Impression management
Attempt to control impressions
others form about them

Apologies
Admitting the fault & seeking pardon
Self Promotion
Highlighting best qualities &
downplaying deficits to promote
oneself
The next part of issue can be explained by
SHIFTING THE BURDEN ARCHETYPE

Tendency to use
shortcuts

Overruling of the
Given
Problem of perception in recommendations
communication and procedures

R.D.P
DELAY
Rational Decision
Making Process
 LINIER THINKING MODEL
Jennifer could use the impression management in the following manner:
Independent Variable Dependent Variable

• Promotion
Enhancing
Strategy Using
Impression
• Demotion Management
Prevention
Strategy
THANK YOU

HAVE A GREAT LIFE