Text

Outline
T H E P R O F I TA B L E
A RT I S T
MMI 735
The Profitable Artist is a text created
and refined over time with the THE
purpose of assisting artists find their PROFITABLE
confident, well-crafted pathway to
an enduring, productive career
ARTIST
Read the text, outline key concepts therein

Ensure your understanding of key concepts

Apply this knowledge in the assessment of

your current artistic/professional condition

Apply this knowledge to 3-year goals

YOUR RESPONSIBILITY
SECTION I
Strategic
Planning
A mission
statement is a
definitive declaration
of the activities you
undergo every day in
pursuit of your goals
MISSION
A VISION STATEMENT is a
projection of the future—thoughts,
ideas, concepts, images of what your
future looks like

Such a statement is not intended to

be set-in-stone; rather, it is
inspirational in nature as a means of
influencing our thoughts as we move
our career forward.

“In ten years, I’d love to be working…

and living…and creating…”

VISION
 A SWOT analysis is the process of
examination of our current condition:
strengths, weaknesses, opportunities and
threats. Do you today have a good sense
of 3-5 items you can identify in each of
these areas as it relates to your condition
SWOT AND today?
S M A RT
S.M.A.R.T. Goals – an effective
instrument for building the likelihood of
success for your most vital goals

Be sure you can define and give strong

examples of these two important tools
FINANCE
SECTION II
In this section about
FINANCES, please give
keen attention to terms
PP 23-36

Test yourself so that you

can pick the appropriate
term to its definition

Example: What is a
‘cash flow’?

SECTION II
 PRICING YOUR WORK
This section reviews essential concepts helpful to better understanding
the value we place on our work, our comfort level in the fees we SECTION II |
charge for it, and the relationship of money to our creative spirit FINANCE
 If you don’t
currently have a
BUILDING budget specific to
your career,
YO U R B U D G E T

now’s a good
time to build one
Take a close look at PP 53-60. This
information will give you strong
insights into building a budget
that you can use

Also, get to know the concepts of

opportunity costs and savings

BUILDING YOUR BUDGET

SECTION III
Art and
the Law
Pay
attention
to…
CONTRACTS

I N T E L L E C T UA L P R O P E RT Y

N E G O T I AT I O N
What makes a contract legally
enforceable?

Be well-versed in PP 73-80

CONTRACTS
It is quite helpful
for you to be
confident in the
definitions of
intellectual
property,
copyright and
fair use

KEY TOPICS
 Selling and
SECTION IV Promoting Your
Work
 Research is daunting and time
consuming; yet, it is critically
important for reaching your
desired market.

MARKETING Research can take several forms,

but for most of us, it is an effort to
determine communication streams
and audiences and defining our
strategies for connecting these two
elements – who and how?
 …is
particularly SECTON 14

enlightening
IN BOTH THE ON
CAMPUS AND ONLINE
COURSES, WE ENGAGE
IN SOME WORK ON
DEFINING YOUR BRAND

BUILT ON PERSONALITY,
PREFERENCES,
INCLINATIONS AND
AUTHENTICITY

B RA N D I N G
I’LL ADD
MORE ON
THE CONCEPT
OF AN
ELECTRONIC
PRESS KIT (P.
139+)

E PK
 tar·get mar·ket

noun
plural noun: target markets TARGET
a particular group of consumers at MARKETS
which a product or service is aimed.

Can you identify YOUR target

markets?
 LinkedIn
the text discussions
N E T W O R K I N G 18
differing streams, but for
many of you, LinkedIn is
THE channel
Differing from budgets; attention to the
terms and strategies to the acquisition of
monies is an essential topic.

Most of you are familiar with grants—

finding, securing, managing—but they fall
in the realm and is a vital topic.

FUNDRAISING
 grants
awards
K E Y TO P IC S
TO KNOW
fellowships
donations
sponsorships
All artists in all fields are regularly
searching for the support—
financial and expertise—and the
text provides lists of significant
resources you should consider.

FINDING FUNDING
The text is one important guide to career
information—giving you significant ideas,
resources and strategies for building your
enduring career.

I use mine as a digest—regularly opening and

exploring concepts based upon my current
needs and ideas.

It is my hope that the text can be of service to

you in this way, too.

FINAL THOUGHTS