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    Diana Boros
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    Havana, Cuba has strengths such as a welcoming population and high quality healthcare system but also weaknesses like a lack of internet access and security issues. The tourism market in Cuba has been growing, with over 4.6 million tourists visiting in 2018, concentrated in Havana. The Cuban government aims to increase foreign visitors to over 10 million by 2030 by constructing new hotels and resorts. Cuba's marketing focuses on promoting tobacco, alcohol, and coffee.

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    Havana, Cuba has strengths such as a welcoming population and high quality healthcare system but also weaknesses like a lack of internet access and security issues. The tourism market in Cuba has been growing, with over 4.6 million tourists visiting in 2018, concentrated in Havana. The Cuban government aims to increase foreign visitors to over 10 million by 2030 by constructing new hotels and resorts. Cuba's marketing focuses on promoting tobacco, alcohol, and coffee.

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    11 views11 pages

    Promoting A Destination

    Uploaded by

    Diana Boros
    Havana, Cuba has strengths such as a welcoming population and high quality healthcare system but also weaknesses like a lack of internet access and security issues. The tourism market in Cuba has been growing, with over 4.6 million tourists visiting in 2018, concentrated in Havana. The Cuban government aims to increase foreign visitors to over 10 million by 2030 by constructing new hotels and resorts. Cuba's marketing focuses on promoting tobacco, alcohol, and coffee.

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    of 11

    PROMOTING A DESTINATION

    HAVANA, CUBA
    LOCATION

    Location of Havana on a map.


    1.STRENGHTS & WEAKNESSES

    -
    -cuban’s mentaly: welcoming and friendly
    people -lake of commication tools: no acces to
    -hospital, medical care and education it is internet
    situated at a very high standards (strong heath -security and crime
    care system)

    -Active seismic area


    -Tourism development -pickpochets
    -economy -natural dezaster
    2. PRESENT TOURISM MARKET/DEMAND
    NUMBER OF TOURISTS ARRIVALS IN CUBA FROM 2016 TO 2018
    6

    5
    5
    4.6

    4
    4

    2016
    milions

    2017
    3
    2018

    Source: The Statistic Portal


    The demand is highly concentrated in Havana , is the most
    popular destination
    Based on Cuban government plans to construct new hotels and resorts, the number of
    foreign visitors could rise from 3.5 million in 2015 to over 10 million in 2030
    3.MARKETING POLICY

    Tobacco

    Alcohol
    Famous brands

    Coffee
    FUN FACTS

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