Scribd Logo
Upload

Welcome to Scribd!

  • Advertising and Brand Management

    Uploaded by

    Srilekha Gubbala
    6 views22 pages
    This document discusses various promotional techniques used in advertising and brand management including sales promotions like coupons and exchange offers. It also covers advertising methods such as broadcast, outdoor, and print advertising. Personal selling techniques involve door-to-door selling, tender selling, and selling through discussions. Direct marketing incorporates social media, email, and text message marketing. Public relations involves media relations and investor relations.

    Original Description:

    Original Title

    ABM

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses various promotional techniques used in advertising and brand management including sales promotions like coupons and exchange offers. It also covers advertising methods such as broadcast, outdoor, and print advertising. Personal selling techniques involve door-to-door selling, tender selling, and selling through discussions. Direct marketing incorporates social media, email, and text message marketing. Public relations involves media relations and investor relations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    6 views22 pages

    Advertising and Brand Management

    Uploaded by

    Srilekha Gubbala
    This document discusses various promotional techniques used in advertising and brand management including sales promotions like coupons and exchange offers. It also covers advertising methods such as broadcast, outdoor, and print advertising. Personal selling techniques involve door-to-door selling, tender selling, and selling through discussions. Direct marketing incorporates social media, email, and text message marketing. Public relations involves media relations and investor relations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 22

    ADVERTISING AND BRAND

    MANAGEMENT
    PROMOTION MIX
    Sales promotion
    Coupons
    Exchange Offers
    FREE DELIVERY AND FREE
    RETURNS
    Advertising
    Broadcast Advertising
    Outdoor advertising
    Print advertising
    Personal selling
    Door to door selling
    Tender selling
    Selling through discussions
    Direct marketing
    Social media marketing
    Email marketing
    Text SMS marketing
    Public Relations
    Media relations
    Investor relations
    THANK YOU
    SRILEKHA GUBBALA-32001

    You might also like