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MKT 623 Group Project Guideline
MKT 623 Group Project Guideline
FINAL REPORT
MKT-623
SELECT A BRAND/ SERVICES
ORGANIZATION OF YOUR CHOICE
AND DEVELOP A PROMOTIONAL
CAMPAIGN FOR THEM
Step by Step Guideline for the Project Paper
Selecta acampaign
Select campaigntheme
theme
Identifythe
Identify thechallenges
challengesthrough
throughResearch
Research
Target
TargetAudience
Audience
Competitive
CompetitiveAnalysis
Analysis
Promotional
PromotionalTools
Toolsand
andreason
reasontotochoose
choosethose
thosetools
tools
Campaign Objectives
Campaign Objectives
CreativeBrief
Creative Brief
Source,
Source,message
messageandandChannel
Channelfactors
factors
Mediaand
Media andBudget
Budget
Select
SelectaaCampaign
CampaignTheme
Theme
• Identify current
competition, both
local and foreign
Promotional Tools and Reason to
Choose Those Tools
Choose among the promotional tools
Advertising
Sales Promotion
Direct Marketing
Personal Selling
Public Relation
Digital Marketing
Campaign
CampaignObjectives
Objectives
Source attributes
Message content and creative
elements
Channel factors
Media
Mediaand
andBudget
Budget
Showcasing Reflection of
Reflection of the
genuine the research
points in the report
contribution done
Creative Visuals
Presentation Rules
Total 20 Minutes for each team. 15 Minutes for
Presentation. 5 minutes for QA Session
•Viability of idea
•Organisation of group/teamwork
•Communications skills
•Professionalism in presentation
•Scope and content of visual aids
•Handling of questions
•Ability to make a convincing case
“It is amazing what can be accomplished when
nobody cares about who gets the credit"