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Uncle Chips Market Analysis and Suvey
Uncle Chips Market Analysis and Suvey
14
65%
12
10
6
30%
4
0%
0
5%
Very Often
Often
Rarely
Never
Flavors people prefer the most
8 4 0%
6
25%
5
4 2 0%
10%
1
0
5%
Plain Salted
Masala Masti
Cream N Onion
Lime N Chilly
Preferred forms of Uncle chips
14 65%
12
10
4
15% 20%
2
Cheese Balls
Banana Chips
Namkeen
Baked or Fried
30%
Fried
70% Baked
Place were people purchase chips
30%
Grocer
Super Market
Railway Station/Bus
Stop
5% 65%
Members in the family who consume chips
12 55%
10
6 25%
20%
4
0%
0
Children Parents Grand Parents All
Most important factor while buying chips
15%
25%
Cost
Taste
Packaging
Quantity
60%
Market Structure
Market leader
Frito lay with maximum share of more than 50%.
Market Challenger
ITC’s Bingo posing threats to all the chips and wafer
making companies
Market Follower
Balaji and local players such as yellow diamonds,
and other un-organised offerings.
Market Nicher
Parle Monaco’s smart chips-Niche of more health
conscious.
Market Segmentation-
Demographic
• Age – 3 to 50 years
• Geographic – Pan India
Segmentation by Occasions
Product Line
BEVERAGES FOOD
Product
7UP
UNCLE CHIPS Line
ALIVA
MIRINDA
DEW CHEETOS Length
DUKES KURKURE
AQUAFINA LAYS
GATORADE QUAKER OATS CHEESE
CHIPS
NIMBOOZ BALLS
POTATO BANANA
Product
CREAM N MASALA TANGY LIME N PLAIN
Depth
ONION MASTI TOMATO CHILLY SALTED
Variants
Plain Salted
Uncle
Chips Masala
Masti
Cheese
Chips Cream and
Balls
Onion
Potato
Lime and
Chips
Chilly
Banana
Tangy
Chips
Tomato
Size and weight of package :
20
gms
Small
45
gms Medium
Weight in
grams
75
gms Large
150
gms Pringle Size
Ingredients: Masala Masti
Cost Analysis
Product
Cost Advertisement
Cost
Sr. No. Size Quantity (in Price (in Rs.) Price (in Rs.) Price (in
grams) for FRIED for BAKED Rs.) for Zip-
Lock
Total 250
Product Cost breakdown
(Fried chips)in Rs
Pringle 24 39 9 19 29 122
Product Cost breakdown
(Baked chips)in Rs
Size Cost Margin C&F Distributor Retailer MRP
Pringle 25 39 9 9 30 122
Place
Retailers Retailers
E Selling
• Once our product acquires a good market position,
products could also be ordered through official
website of pepsico and indiamart.com
Internet
Cost of Film Making:-
The cost of making a TV advertisement is explained
in the following figures:
Cost (in ₹)
Equipment 20,000
Crew 60,000
Production 1,00,000
Misc. 60,000
TOTAL 2,40,000
Cost of Advertisement
Television
Channel Time slot Frequency (per hr) Cost (in Rs)
Pogo 12.30 to 2.30 pm 8 20,000 X 32/day
Hungama 5 to 7.00 pm X 15 days
CN = 96,00,000
Disney
Sab Tv 8 to 11.00 pm 8 1,40,000 X
24/day X 15 days
=5,04,00,000
Star Plus 8 to 11.00 pm 8 5,00,000 X
24/day X 15
=18,00,00,000
TOTAL 24,00,00,000
Cost of Radio Advertisements
(Mumbai)
Channel Time Slot Frequency Cost(in Rs)
Total 52,00,000
Mascot
Cost of Mascot