TRADITIONAL VS DIGITAL

MARKETING

-BY MUSKAN SAHNI

MUSKAN KHEMKA
AANCHAL BANSAL
 TRADITIONAL MARKETING
• Traditional marketing refers to a kind of promotion, advertisement in
which companies used this method to market their product.
• It is the process of marketing used in traditional ways without the
help of digital technologies like web, social media etc.
• This marketing includes print advertisements, pamphlets, TV ,
newspaper , radio etc.
 BENEFITS OF TRADITIONAL
MARKETING
• Reach local target audience easily.
• Promotional materials can be kept and recycled.
• It’s familiarity makes it easy to understand.
• Studies suggest that hard copy marketing are easier to process and recall.
• It has a high and proven success rate.
• Instant results can be obtained.
DRAWBACKS OF TRADITIONAL
MARKETING
• Harder to Target Audience
• Provide Less Information
• Lack of time to update message
• Customized marketing not possible
• Expensive compared to online marketing
 DIGITAL MARKETING
• Digital marketing is the marketing of products and services on using
digital technologies on the internet through mobile apps, display
advertising, and any other digital mediums.
• This marketing includes social media marketing, e-mail direct
marketing, paid or organic marketing etc.
 BENEFITS OF DIGITAL MARKETING
• Better Growth options for small business
• Solving Customers Problems
• It is Cost effective
• Expanding audience reach
• Can start with a small budget as well
 DRAWBACKS OF DIGITAL MARKETING

• Dependability on technology
• Security, Privacy issues
• Worldwide competition through globalization
• Maintenance costs due to a constantly evolving environment
• Higher transparency of pricing and increased price competition
TRADITIONAL VS DIGITAL
MARKETING
TRADITIONAL MARKETING DIGITAL MARKETING

1.Target Audience

It’s easy to reach out to local Digital marketing lets you reach
audience/consumers with the the targeted audience globally
traditional marketing methods. from all over the world.
TRADITIONAL MARKETING DIGITAL MARKETING

2. Marketing Cost

Traditional marketing is expensive Digital marketing is less costly

as it involves printing, radio/TV than the traditional method of
advertisements which costs more marketing as everything is online
to the company. and the use of social websites
does not cost much.
TRADITIONAL MARKETING DIGITAL MARKETING

3.Documentation

Traditional methods of marketing Digital platforms provide the

provide the hard copy of description in soft copy over the
products/services description website which can be accessed
which can be read again and anytime anywhere as per the
again. requirements.
TRADITIONAL MARKETING DIGITAL MARKETING

4. Real Time Result

With traditional marketing Online marketing or digital

methods, the company must wait marketing gives quick results and
for weeks or months to get the thus it is easy to get the real time
results. marketing results.
TRADITIONAL MARKETING DIGITAL MARKETING

5.Marketing Approach

Traditional marketing is more of Physical presence of the

personal approach as it is very marketers is not at all required in
easy for the marketers to have a digital marketing and it allows the
person to person relationship. marketers to reach finite number
of consumers easily.