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ch06 - Business - Level Strategy and The Industry Environment
ch06 - Business - Level Strategy and The Industry Environment
Six
Business-
Level Strategy
and the
Industry
Environment
“All men can see these tactics
whereby I conquer but what
none can see is the strategy out
of which victory evolves.”
Choice of strategy
is determined by:
• Severity of the
industry decline
• Company strength
relative to the
remaining pockets
of demand