ETHICAL AND UNETHICAL OF AI

Vijay Mahar, Priya, Varsha | S. Prabhakar Sir | NIFT Chennai

ETHICAL AND ETHICAL
ETHICAL
• Being ethical means conforming to
accepted moral standards. Applied to
the work environment, it means that
an ethical person has a higher
standard than just avoiding a certain
behavior or practice because it is
illegal. What matters it that it might
be the wrong thing to do morally.
Ethics can be applied to all aspects
of business, from accounting to
customer service
UNETHICAL
• Unethical AI comes into picture when
the technology crosses the
standards, morals and does an illegal
task. AI systems can invisibly
threaten the autonomy of humans
who interact with them by influencing
their behavior. Neuromorphic chips,
which aim to process information
similarly to humans raises the
question that robots would learn
about the world and whose morality
they would inherit - or if they end up
developing human 'weaknesses' as
well: selfishness, a pro-survival
attitude, hesitation etc.
 Amazon

In October, Amazon had to

discontinue an artificial intelligence–
powered recruiting tool after it
discovered the system was biased
against female applicants. In 2016, a
ProPublica investigation revealed a
recidivism assessment tool that used
machine learning was biased
against black defendants. More
recently, the US Department of
Housing and Urban Development
sued Facebook because its ad-
serving algorithms enabled
advertisers to discriminate based on
characteristics like gender and race.
And Google refrained from renewing
its AI contract with the Department of
Defense after employees raised
ethical concerns.
 Facebook’s
Cambridge Analytica
scandal
In 2016, Facebook had to shut down
the AI that ran its “Trending Topics”
section because it pushed out false
stories and obscene material. It then
returned humans in the loop to
review and validate the content the
module was specifying as trending
topics.
Facebook’s Cambridge Analytica
scandal, in which a research firm
used the social media giant’s
advertising platform to send
personalized content to millions of
users with the aim of affecting their
vote in the 2016 U.S. presidential
elections.
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