“HUGOT BURGER”
 Executive Summary
 2.1.1 Market Demographics
 2.1.2 Market Trends
 2.2 SWOT Analysis
 2.2.1 Strengths
 2.2.2 Weaknesses
 2.2.3 Opportunities
 2.2.4 Threats
 2.3 Competition
 2.4 Product Offering
 2.1 Market Summary
 2.5 Keys to Success
 2.6 Critical Issues
 2.7 Macro environment
 2.7.1 Demographic Environment
 2.7.2 Economic Environment
 2.8.3 Technological Environment
 2.7.4 Political Environment
 3.0 Marketing Strategy
 3.1 Mission
 3.2 Marketing Objectives
 3.3 Financial Objectives
 3.4 Target Markets
 3.5 Positioning
 3.6 Strategies
 3.7 Marketing Mix
 3.7.1 Product
 3.7.2 Price Offerings
 3.7.3 Promotion
 3.7.4 Place/Location
 4.0 Budget
 5.0 Contingency Plan
1.1Executive Summary
 . “Mapapahugot ka sa sarap” is the promise of Hugot Burges, a burger joint
that opened since April 2016 located in Block 1 Lot 2 Gold Street (Main Road),
Maryhomes Subdivision, Molino IV, Bacoor, Cavite. Hugot burgers is the brain
child of mountaineers J-ferson Zembrano, Faye Magtira, and Julious Lara. The
idea of the business was started in one of their climbing moments. Since,
Hugot is trend nowadays, and everyone are hooked to have a hugot (words
that draw out emotions from deep within). They started and establish a Hugot
burger, since also there is a growing market trend in the burger industry today.
The business welcome burger lovers who want to eat their feelings away and
express their deepest sentiments in love and life. Nothing to hugot about?
That’s not a problem because their burgers are worth to visit with a unique
quality taste of burger and with a very affordable price. Walking into Hugot
Burgers feels like visiting a friend’s house for a home-cooked meal to comfort
your aching heart. It is a converted residential space that has become the
neighborhood burger joint. The playfully and emotionally named menu items
will completely fill your empty stomach and heal your wounded heart.  
 
2.1.1 Market Demographics

 AGE
Hugot Burger cater Millennial with an average of 13 years old and above.
 SEX/GENDER
Hugot burger cater both Male and Female.
 INCOME
Specific income of 3,000 and above.
 MARKET NEEDS
Nowadays, consumers are really aware when it comes of choosing of Food that can
satisfy their craving in a way that also affordable when it comes of price. Many consumers also
prefer foods like Burgers who are also trend in the market. 
2.2 SWOT Analysis
2.2.1 Strengths
 Unique names of the product and unique colour of the buns that surely catch the eye
of the consumers.
 Has their own way of sympathizing with the feeling with the feeling of their
costumers, through their “hugot wall”
 Good ambience and designs of the store.
 Affordable price with a good quality of Burgers, the reason why money is worth to the
Burgers.
 2.2.2 Weaknesses

 Lack of Advertisement and any promotional strategy.

 The accessibility of the product to the market is very limited. The store is open
only from 2pm-11pm.
 Lack of staffs and manpower.
 Facilities.
 Location of the store.
2.2.3 Opportunities

 Expansion of other branches in other provinces of the Philippines.

 New product to innovate.

2.2.4 Threats
 Increasing number of competitors.
 Change in consumer preference.
 New entrants of other burgers restaurants/store in close to the vicinity.
2.3 Competition

BROCKS Burger Clash of Burgers