Professional Documents
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Resources and Capabilities
Resources and Capabilities
RESOURCE, CAPABILITIES,
CAPABILITIES,
CORE
CORE COMPETENCIES,
COMPETENCIES, AND
AND
ACTIVITY
ACTIVITY ANALYSIS
ANALYSIS
ORGANIZATIONAL
CAPABILITIES
RESOURCES
• Financial $ ¥ £
• Physical
• Human
• Technological
• Reputational
Valuable
Valuable Resources
Resources and
and Competencies:
Competencies:
The
The “key”
“key” to
to Competitive
Competitive Advantages
Advantages
Appropriability
Scarcity
Demand
Difficult to Imitate:
Brand Loyalty
Favorable cost position
Employee Satisfaction
Reputation for Fairness
Source: Collis and Montgomery, Corporate Strategy: Resources and the Scope of the Firm (1996).
First-Mover
First-Mover Advantages
Advantages in
in Resource
Resource Acquisition
Acquisition
Patents
Brand Recognition
Reputation
Accumulated Learning
Attractive Locations
Installed Base
Identifying
Identifying a
a Company’s
Company’s
Identifying a Company's Capabilities
Capabilities
Capabilities and and Value
Value Chain
Chain
Functional Area Capability Example