Product features

submitted by: Anyi Paola Silva.

The product that the Latin beauty company intends to launch to the market and
from which we will see its characteristics and ask the fixed and potential
customers what their opinion is about the product itself to make corrections and
adaptations to it, is a body lotion with jasmine aroma .
Product characteristics The main features of the product are:

1. Its packaging which will be striking for the client due to its shape
2. The main color we will use will be lilac with some purple tones
3. Its texture will be liquid so that the splash is easy to apply
4. Its scent of jasmine that will be soft but durable at the same time
5. Its price
Jasmine lotion
Target audience of the product

The segment of the market to which this

product is directed is: Women between 16
and 50 years of age From strata 1,2,3,4,5
and 6 Located in the city of Bogotá, mainly
Women who are attracted to the smell of
jasmine.
 Name and identity of the
product.

The name of the product will be air of love

that in Spanish means aire de amor, The
identity of the product is in the Latin beauty
brand, which with this location represents the
empowered and struggling women who day
after day look for an aroma that the
representation and the register describe its
essence.
 Product characteristics

The product will be composed mainly of natural

ingredients that represent the Latin beauty brand,
it will have a soft scent of jasmine flowers but it
will be an aroma that lasts throughout the day,
and will have as an additional value its original
design that will focus on capturing the attention of
its main consumers, as well as all products of the
brand will be free of cruelty to animals.
Customer opinions
The Latin beauty company seeks to know the opinion of the main consumers of its
products, mainly with respect to its new product "jasmine splash" with which it intends to
venture into the body lotion market, it will focus on knowing opinions about its aroma, its
color, its design, and its price.

1. What do you think about the packaging design of the new jasmine-scented splash, is
there anything that would modify or add to this design?
Customer opinion: The design is attractive and very delicate, it represents very well the
aroma of the flowers and with respect to modifying something to the container it seems to
me that just like this one, it is perfect.
2. What is your opinion regarding the aroma of the new splash?
Customer opinion: The aroma is fresh and delicate, but it should be a little more
concentrated since it gives the impression that the aroma fades in a short time.
3. Is your opinion negative or positive regarding the colors selected for the splash
packaging? Would it change a color?
Customer opinion: The colors are beautiful and I think they look very good on the
packaging of the product, I would add some white and pink tones to give it a little more
life.
4. Do you agree with the price with which the jasmine splash has been launched?
Customer opinion: Yes, I agree with the price of the splash, it is a price that is not
exaggerated with respect to the content, and it is also a product that can be acquired
very easily.
Thank you.