Creating and Delivering Leadership Presentations

Creating and Delivering
Leadership Presentations
Lectures Based on
Leadership Communication
By Deborah J. Barrett, Ph.D.
McGraw-Hill/Irwin Copyright © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Leadership Communication by Deborah J. Barrett Chapter 4 - 2
The Three P’s of Oral Presentations
Plan Prepare Present
 Determine  Develop  Get nerves under

strategy introduction, control
 Analyze body, and  Deliver, using
audience conclusion PPT effectively
 Select medium/  Create graphics  Handle Q&A’s
delivery method  Test the flow/logic  Conduct post-
 Organize  Edit/proofread presentation
speech and  Practice, assessment
establish logical checking timing,
structure room, equipment
Plan Prepare
Prepare Present
Determining the Strategy

Context
Timing
Strategic
Objectives
Spokesperson
Feedback Media/
Messages
forum
Audience
Analyzing Your Audience
1. What is your primary purpose in delivering

this presentation to this audience?
2. Who is your primary audience and what do
they know, expect, and feel? Who is the
secondary audience?
3. What is motivating the audience to attend the
presentation and how do you motivate them
to listen to you?
4. What do you expect the audience to do and to
feel based on your presentation?
Selecting the Medium and Delivery Method

 Stand-up extemporaneous
 Overhead
 Computer
 Round-table discussions
 Flip charts or white boards
 Video or phone conferencing
 Team presentations
Selecting the Extemporaneous Format

 Characteristics
 Most difficult and most effective form of

presentation
 Require a lot of preparation
 Advantages
 Allow you to maintain eye contact
 Permit adjustments to audience
 Help you to appear confident and

knowledgeable
Deciding to Use a Round-Table

Presentation Format
 Encourages an informal, interactive
discussion
 Builds consensus or gains agreement
 Allows the checking of facts or identifies

sources of missing facts
 Surfaces and resolves issues
 Accommodates providing a lot of information

in a short amount of time
Delivering a Round-Table Presentation
 Hand out the presentation before you start
 Direct your audience to the specific page
 State the major message of the exhibit
 Explain any legends or symbols
 Guide the audience through complex exhibits
 Provide transition before turning page

Delivering a Round-table
Presentation (continued)
 Establish eye contact with your audience
 Be flexible and responsive to the discussion
 Give your audience time to skim the page
 Be alert to audience’s body language

Presenting Effectively as a Team
 Clearly determine roles before presenting
 Use a very tight, logical structure
 Introduce each speaker and topic
 Provide strong transition from speaker to speaker
 Watch time carefully
 Work out a method for handling Q&A
 Check presentation space
 Practice as a team
Establishing an Effective Structure
 Use appropriate structure for your purpose, audience,

and subject
 Limit presentation to three or four main topics
 Make sure each point logically follows the previous

one and leads to the next one
 Use adequate, even obvious, transitions
 Use more repetition than you would in writing

Developing the Introduction,

Body, and Conclusion
Tell them what you are

going to tell them,
Tell them;
Then, tell them what you

have told them.

Creating an Effective Introduction
 Establish your credibility and competence by

appearing confident and creating a rapport
 Do not apology
 Arouse the audience’s interest in your topic
 Use anecdotes, reference context, or review

reasons for presentation if appropriate
 Announce the subject and list your main topics
 Start quickly and get to the point

Developing Effective Body Content
A good presentation
 Is concise and specifically focused
 Follows your outline and does not drift off course
 Covers only what needs to be covered
 Balances the general with the specific
 Emphasizes what you can do for your audience
 Does not contain anything to which the audience

can say, “So what?”
Creating an Effective Agenda Slide
Today’s Agenda Today’s Agenda

 Introduction
 Understanding of current  Understanding of
situation current situation
 Competitive analysis
 Project objectives
NO!
 Niche capabilities
Yes!
 How you measure your and approach
success  Team structure and
 Project objectives our capabilities
 Overview of approach
 Proposed approach  Next steps
 Team Structure
 Next steps
 Conclusion
 Q&A
Concluding Effectively
 Summarize by going back over main points
 Make a recommendation or repeat it
 Do not stop abruptly with the statement,

“That’s all.”
 Make the most of the presenting opportunity
by emphasizing main messages
Practicing
 Go through your presentation at least twice
 Try to recreate the speaking situation
 Practice in the same room if possible
 Try to practice at least once in front of a mirror
 Time your presentation at least twice
 Organize your presentation to allow last-minute

adjustments
 Be prepared, be flexible, and anticipate the
unexpected

Presenting with Confidence
 Using appropriate eye contact, facial

expressions, and body language
 Avoiding common body language problems
 Using an effective speaking style
 Delivering effectively with visual aids
 Handling the Q&A
 Achieving a positive ethos

Using Effective Body Language
 Move out beyond the podium if possible
 Focus your energy
 Maintain a comfortable, relaxed stance

appropriate to the situation
 Stand with your feet comfortably spaced
 Keep your body positioned facing your audience

(never turn your back)
 Demonstrate your message with gestures
Avoiding Common Body

Language Problems
1. Slouching or assuming other informal stance

2. Leaning to one side or the other
3. Pacing up and down or around the room too much
4. Clasping hands in front or behind
5. Standing with hands on hips
Avoiding Common Body

Language Problems (continued)
6. Gripping the podium
7. Gesturing too much, too little, or when not appropriate
8. Fidgeting with keys, rings, pens, pointer, etc.
9. Rocking or shifting your feet
10. Leaning on the lectern or sitting on the table
Using an Effective Speaking Style
 Do not speak too loudly or too softly
 Articulate clearly
 Pronounce each word correctly
 Place accents where they should be
 Vary your rhythm appropriately
 Watch the “uh’s” or similar fillers

Delivering Effectively with Visual Aids
 Face forward, maintaining eye contact
 Avoid looking back or at your laptop screen
 Position yourself for easy access to mouse or

keyboard to advance slides
 Stop talking when advancing slides
 Introduce slides before they appear

Handling Q&A’s
 Anticipate likely questions in advance
 Plan who will answer them (in a team)
 Announce timing of questions before speaking
 Listen very carefully to the question
 Repeat the question
 Keep your answer short and simple
 Avoid dialogue with a single questioner
 After answering the last question, conclude by

repeating your main message
Achieving a Positive Ethos

The best ways to project a positive ethos:
 Believe in what you are saying
 Be prepared
 Create and maintain a rapport
 Adopt a secure stance
 Use comfortable gestures
 Establish and maintain eye contact
 Adjust pacing based on audience response

Creating and Delivering Leadership Presentations

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Creating and Delivering Leadership Presentations

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Creating and Delivering

The Three P’s of Oral Presentations

Plan Prepare Present

 Determine  Develop  Get nerves under

Determining the Strategy

Analyzing Your Audience

1. What is your primary purpose in delivering

Selecting the Medium and Delivery Method

 Flip charts or white boards

 Video or phone conferencing

Selecting the Extemporaneous Format

 Most difficult and most effective form of

 Allow you to maintain eye contact

 Permit adjustments to audience

 Help you to appear confident and

Deciding to Use a Round-Table

 Allows the checking of facts or identifies

 Accommodates providing a lot of information

Delivering a Round-Table Presentation

 Hand out the presentation before you start

 Direct your audience to the specific page

 State the major message of the exhibit

 Explain any legends or symbols

 Guide the audience through complex exhibits

 Provide transition before turning page

 Establish eye contact with your audience

 Be flexible and responsive to the discussion

 Give your audience time to skim the page

 Be alert to audience’s body language

Presenting Effectively as a Team

 Clearly determine roles before presenting

 Use a very tight, logical structure

 Introduce each speaker and topic

 Provide strong transition from speaker to speaker

 Watch time carefully

 Work out a method for handling Q&A

 Check presentation space

Establishing an Effective Structure

 Use appropriate structure for your purpose, audience,

 Make sure each point logically follows the previous

 Use more repetition than you would in writing

Developing the Introduction,

Tell them what you are

Then, tell them what you

Plan Prepare Present

Creating an Effective Introduction

 Establish your credibility and competence by

 Arouse the audience’s interest in your topic

 Use anecdotes, reference context, or review

 Start quickly and get to the point

Developing Effective Body Content

 Follows your outline and does not drift off course

 Covers only what needs to be covered

 Balances the general with the specific

 Emphasizes what you can do for your audience

 Does not contain anything to which the audience

Creating an Effective Agenda Slide

Today’s Agenda Today’s Agenda

 Summarize by going back over main points

 Make a recommendation or repeat it

 Do not stop abruptly with the statement,

 Go through your presentation at least twice

 Try to recreate the speaking situation