Gazi Nesarul Hossain

About Cisco Systems

• Len Bosack and Sandy Lerner, a married couple who worked as computer operations
staff members at Stanford University, later joined by Richard Troiano, founded Cisco
Systems in 1984. Lerner moved on to direct computer services at Schlumberger,
moving full time to Cisco in 1987.

• The name "Cisco" was derived from the city name, San Francisco, which is why the
company's engineers insisted on using the lower case "cisco" in the early days. For
Cisco's first product, Bosack adapted multiple-protocol router software.

• The company's first CEO was Bill Graves, who held the position from 1987 to 1988. In
1988, John Morgridge was appointed CEO, and was succeeded in 1995 by John
Chambers.

• While Cisco was not the first company to develop and sell a router, it was one of the
first to sell commercially successful routers supporting multiple network protocols. As
the Internet Protocol (IP) became widely adopted, the importance of multi-protocol
routing declined. Today, Cisco's largest routers are primarily used to deliver IP
packets.
World wide

Countries Name Adobe Acrobat

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Site Map & ………

Site Map
Cisco Specialties
• • Consumer Networking
• • Flip Video Cameras
• • Networking
• • Security
• • Unified Communication
• • Tele Presence
• • Collaboration
• • Data Center
• • Virtualization
• • Unified Computing Systems
Business Level strategy
Business strategy cont.….
• The decentralized system, combined with an emphasis on staying
close to the customer.
• Keeping employees throughout the organization cognizant of current
initiatives and the ramifications of those initiatives.
• Product Differentiation
1. Cisco Intercompany Media Engine: Remove the Barriers to Full,
Rich, Unified Communications Among Enterprises  [Cisco
Intercompany Media Engine]
2. Taser Transforms Evidence Management in Law Enforcement
3. Cisco Data Center Virtualization Assessment Service Data Sheet
4. Cisco and Fluke Networks End-to-End Application Performance
Management Solution for Managed Services  [Cisco Wide Area
Application Services (WAAS) Software]
5. VoIP services.
Corporate Level Strategy
• They formalized their business plan covering four strategic goals (provide
complete solution for businesses, make acquisitions a structured process,
define the industry-wide networking protocols, and form the right strategic
alliances). Based on that strategy, they want to become “e-business”
leaders in their industry.

• Cisco also adopting innovative techniques and technology to service

customer and streamline its own business process with efficiently and
effectively.

• To minimize the cost, integrating system between Cisco and its supplier is a
perfect move. It allows Cisco implemented Just-In-Time process that saves
cost and time.

• With delegated authority for IT expenditures to individual business unit,

would support customers and directly increase sale.
International Strategy for Development.
• Acquisition
Cisco's growth strategy is based on identifying and driving market transitions.
Corporate Development focuses on acquisitions that help Cisco capture
these market transitions. Cisco segments acquisitions into three categories:
market acceleration, market expansion, and new market entry. Cisco
acquiesced 137 companies as belong to their strategy. Recent acquiesced
companies are:
1. CoreOptics Inc. - May 20, 2010
2. MOTO Development Group, Inc. - May 18, 2010
• Investment and Partnership
1. Developing technologies for current and new markets
2. Understanding the potential for Cisco Advanced Technologies and other
emerging technologies
3. Creating new go–to–market relationships
4. Obtaining targeted financial returns in a self-funded model
Recent Investment and Partnership
Recent
investment and partnership
International Strategy for Development
• Technology management.
The Corporate Development Technology Group (CDTG) identifies
enhancements needed to maximize a technology's strategic value. The
team maximizes the strategic and financial value of the investment
portfolio by:
• Providing exposure for portfolio companies to Cisco’s partners and business
units
• Developing bridging technologies and solutions to enable adoption of portfolio
technologies by Cisco and partners
• Developing a comprehensive portfolio management and governance model.
Cisco Systems Inc. in Bangladesh
• In Bangladesh, Cisco run “Cisco Networking Academy”
program. For example- AIUB Academy, Bangladesh.
 
• American International University Bangladesh is successfully operating
a cisco local academy in Bangladesh under the management of the
continuing education center.
• AIUB Management felt a strong need to reflect on their current program
from the strategic viewpoint.

 Risks
Non- profitable operation.
Slow development in infrastructure.
Thanks
谢谢